The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here’s where you should focus now.
9 things to do when SEO is great but sales and leads are terrible
Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.
Google Clippable Coupons Live (Again?) – Discount Rich Results
Google may have officially rolled out and launched the clippable feature for product snippets. We saw variations of this in the product results before and I thought it went live earlier but maybe now it is officially live?
Google Offers Specific Feedback On Why An Article Might Not Be Helpful
Danny Sullivan, the Google Search Liaison, replied to with very specific feedback on a specific article on how to make that article more helpful. I figured I’d share those details, even though it is a super specific example. But it may be useful for ot…
Google Search (More) Results From The Web
Google is testing showing a section in its search results titled “Results from the web” and “More results from the web.” I mean, why? Aren’t all Google Search results from the web?
The New Google Hotel Results In EU With Digital Markets Act
Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA). We’ve seen tests of how this will change the search results for some time now but here is a step by step walk through of how …
Bing Testing Microsoft Ads On Left Side Panel
Bing seems to be testing displaying ads on the left side bar of the Bing Search results. Previously, Bing had organic free listing details on that left side bar but now it seems they are testing showing Microsoft Advertising search ads on that panel.
Google Ads Tests New Card Shaded Format
Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards and those cards are on shaded backgrounds. Have you seen these before?
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.
Teams that train together, win together. Send your team to SMX!
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Meta rolls out updates to improve brand safety on Facebook and Instagram
Meta is providing businesses with enhanced tools to safeguard against counterfeit products and brand misuse on Facebook.
Google search CPCs up 19%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
What is on-page optimization?
Learn the essentials of on-page optimization to strengthen your website’s SEO foundation and boost your organic visibility.
Storm Coming: Next Confirmed Google Search Ranking Algorithm Coming Soon?
It has been almost 12 weeks since the last confirmed Google search ranking algorithm was released. That was the November 2023 reviews update. Before that was the November 2023 core update. Since then, we have had plenty of unconfirmed updates (or rank…
Google Business Profile Restaurants Menu Highlights – Make Corrections
Google seems to have launched a new feature for some restaurants to make corrections and updates to the feedback customers leave about their menus and dishes. This feature is called Menu Highlights and you can select an item and submit feedback to Goo…
Report: Custom Google Business Profile Services Impact Rankings Too
A new report says that custom Google Business Profile services also impact rankings, maybe to a lesser degree than normal services. This report was from the folks at Sterling Sky who shared some limited data on the topic.
Google Ads Reports Moving To New Location
Google seems to be testing moving the reports around in the Google Ads advertiser console. There is a bit of a debate amongst advertisers if this is a good change or not.
Microsoft Copilot App Gains Support For Copilot Pro
A couple of weeks ago, Microsoft introduced Copilot Pro, the paid premium version of Copilot, formerly known as Bing Chat. And on Friday, Microsoft finally added support for Copilot Pro to the iOS app (with Android coming really soon).