Will AI replace SEO professionals?
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here’s why people still must be at the helm.
Google: We Don’t Say Core Web Vitals Are A Ranking Factor
Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct …
Google Sitemaps Bug With Hyphenated File Names
Google might be having some weird bug with XML sitemap files that have hyphens within the final name. So if your sitemap file name is /sitemap-10.xml it will trigger a “couldn’t fetch” error, but using /sitemap10.xml with the same exact file will not t…
I Saw Bing Deep Search In The Wild
On Friday afternoon, I was able to play a bit with Bing Deep Search, Microsoft’s “enhancement” to Bing Search that provides a “deeper and richer exploration of the web.” And honestly, my quick impression was that I was not too impressed, mostly because…
Google’s Revised SEO Starter Guide Is Out – Here’s What SEOs Think
As expected, Google has finally released its updated SEO starter guide and it was cut down in a big way. Google said this update was aimed at making it work for someone first getting into SEO and less for an advanced SEO professional.
Microsoft Copilot (Bing Chat) Upgrade Named Deucalion Being Tested
Microsoft is officially testing a new version of the base model of Copilot (formerly known as Bing Chat), which they code-named Deucalion. Mikhail Parakhin from Microsoft confirmed this over the weekend saying on X, “We are continually improving Micro…
Google’s John Mueller On Why He Keeps Deleting His Old Tweets (Posts)
A couple of months ago, I documented how some Googlers have been removing some of their old posts (tweets) from X (Twitter). John Mueller from Google didn’t really comment on why back then (I asked) but yesterday he finally explained why he keeps remov…
How to protect against and benefit from generative AI hallucinations by Optimove
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Bing Deep Search is rolling out to more users
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here’s what’s changed and why.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here’s what’s changed and why.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Local SEO success: How to track rankings, conversions, calls
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.
Search News Buzz Video Recap: Google Search Indexing Issues, Recipe Bugs, INP CWV, Storm Coming & More Search News
This week, we covered another Google Search indexing issue, plus this ongoing issue with recipes in the Google Search results. I suspect we will soon have a very big Google Search ranking update – a storm is coming…
Podcast SEO: Top tips for discovery and growth
Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more.
February 2024 Google Webmaster Report
Are you ready for the big Google Webmaster report – well, here is the February 2024 edition. This month, Google confirmed an issue with teetering in and out results over the weekend and with that fix, we saw the weekend Google ranking updates calm and…
Google Ads Double Line Sitelinks Test
Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results.
Google Responsive Search Ads Updates
Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to a…