Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
Value-based bidding: Why it’s key to boosting your Google Ads
Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Google: Search Quality Improvements Coming In Near Future
For the past few months now, Google has been saying there are big improvements coming to address some of the search quality issues we’ve all been seeing in the Google Search results. Danny Sullivan, Google’s Search Liason, wrote yesterday that these i…
SEO and UX: Finding the strategic balance for optimal outcomes
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.
Google Minor Updates To JavaScript Docs & Drops Most Of Dynamic Rendering Details
The Google Search team has made a number of relatively minor changes to its JavaScript documentation and also removed much of the dynamic rendering documentation, as it has been deprecated as a workaround for many years now.
Google Business Profiles Nuked Through Local Service Ads Loophole
Google seems to have this loophole where you can essentially hijack or destroy a Google Business Profile that is also using Local Service Ads. What happens is if someone else links their Local Service Ads to that same Google Business Profile, the Loca…
Google Popular Product Spam Search Listings
Google seems to be having a bit of an issue with spam getting into its popular products section. This may be fed in through Google Merchant Center or normal rich results – I am not 100% sure. But here is a screenshot showing one company listing the sa…
Microsoft Advertising Enhanced Conversions Expansion, RSA Updates & More
Microsoft Advertising published its monthly what’s new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways to set up campaign…
Google Ads To Drop Support For Commissions Bidding For Hotel Ads
Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased out and these models will not work in the future.
Snap revenue rises 5%, misses Wall Street expectations
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Daily Search Forum Recap: February 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google explains the difference between ranking signals…
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Google Ads investigating bugs impacting payment methods and credit card updates
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Google investigating ‘confusing ad text’ error impacting ad campaigns
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
3 ways search marketers can prepare for the big cookie crumble
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.