80% of influencers fail to disclose advertising content, putting brands at risk
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Google wants you to label AI-generated images used in Merchant Center
“Don’t remove embedded metadata tags such as trainedAlgorithmicMedia from such images,” Google wrote.
SEO strategy: 3 steps to strategic SEO planning
A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
Google Investigating Search Issue Where Adult Sites Not Ranking Home Page For Brand Name
Google is investigating a possible issue with its search results where Google is not ranking adult-oriented sites for its brand name in some regions. Instead, Google ranks the adult site’s help and support section above the home page for its name.
Google Search Shop With Google AI Live
Google seems to have rolled out the Shop with Google AI feature to some users after announcing it back in November. I cannot see it unless I am logged into my personal Gmail account which is opted into SGE, on the Google Search app on iOS.
More From Google On Helpful Content Update Recovery Time
A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest time a site can possibly recover after being negatively impacted …
Google Search Tests New Search Bar Design
Google Search seems to be testing a new search bar design on mobile search. The bar shows the images, videos, news, shopping, maps, etc buttons but with a light blue background color, as a curved button.
Google Ads To Prohibit Using Famous People Or Brands To Part With Money Or Information
Google Ads will update its unacceptable business practices portion of the misrepresentation policy in March 2024. The update says you cannot entice “users to part with money or information by impersonating or falsely implying affiliation with or endors…
Google Search Tests Forums In Search Bar Menu
Google is testing a new menu item in its search bar. The new item is “Forums” and it filters the search results to forums, such as Reddit, Hacker News, and other forums on the internet.
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment […]
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Daily Search Forum Recap: February 16, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says again, what Google wants to rank well in search is what users like…
Snap unveils enhanced campaign insights for ROAS
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Google announces Misrepresentation policy update
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Yelp ad revenue jumps 13% to record $1.28 billion
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Search News Buzz Video Recap: Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local
This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google has some bugs or changes that really hurt recipe bloggers big time right before the Super Bowl. Google’s featured snippets disappeared for…
Google gets tough on third-party ordering and booking providers hogging GBP listings
Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process.