Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
What we’re seeing a week into the Google March 2024 core and spam updates
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website’s E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Google March 2024 Core/Spam Update Early Reversals (It’s Far From Done…)
We reported on Saturday that the Google March 2024 core update seemed to have touched down on land, and we saw a lot of sites start to report major ranking drops, and the third-party tracking tools noticed big volatility. That all calmed on Sunday thr…
Google Hotel & Restaurant Search Listings Tests Adding Website Link
Google is testing adding the hotel’s website link directly to the Google Search hotel listings on the main search results screen. This is instead of making you go through the Google hotel results interface to learn more.
Copilot Now In Microsoft Advertising Console
In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console.
Google Business Profiles With Bookable Services
Google Business Profiles now shows services with bookable buttons. I know Google had booking buttons on local panels since 2017 and we covered it numerous times since then but now they are on the Google Business Profiles services section.
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Google Top Stories More Context Section Is Generated By AI
Google has a section under some of its top stories in search results named “more context.” This will summarize the headlines for your keyword search based on the top stories in the carousel. Google has a disclaimer under the “more context” section that…
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Joe Biden supports bill to ban TikTok in the U.S.
TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform in America.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Entity-based competitor analysis: An SEO’s guide
Here’s how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Bing Webmaster Tools May Provide Up 24 Months Of Data
Currently, Bing Webmaster Tools will give you up to six months of data, but Microsoft may extend that up to 24 months. Fabrice Canel from Microsoft said on X, “We will consider extending to 2 years.”
Google LSAs Shows Competitors In Your Google Business Profile Listing
Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google Business Profile can show nearby competitors in your Busi…
Google: Sites Using AI For Some Articles But Don’t Specify Which Is Lowest Quality Pages
The updated Google Search Quality Raters guidelines last week and added an example of that it considers the “lowest quality pages.” In section 4.7 it states the only mention of using AI and writes, “The website terms of use states that “some articles” …