TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
TikTok’s owner ByteDance now has six months to divest the social media platform or risk losing its 150 million users in America.
John Mueller’s Site Dropped From Google Search
Everyone in the SEO community is talking about how John Mueller’s website is no longer listed in the Google Search results. It seems like it was deindexed and removed from Google completely. The question is why?
Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land’s SearchBot for tips on choosing blog topics that will boost a website’s visibility in Google search results.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here’s how to analyze it PPC optimization.
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened?
5 tips to make your B2B content more human
B2B doesn’t mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings
Google has updated the Understanding page experience in Google Search results help document to clarify how page experience and core web vitals are used or not used as signals for search rankings. In short, core web vitals are used in a limited way, whi…
Google Local Reviews Related To Photos In Local Panel (& Related Photos)
Google is smart enough to showcase related reviews to a photo someone is looking at in a Google local business profile listing. In the case below, you can see a photo of vodka being served at the restaurant and then below it, Google shows a “related re…
Bing Webmaster Tools Tells You When Your Inbound Links Are Inadequate
Last week, Bing Webmaster Tools introduced top SEO insights that give you some SEO tips for your site. It even tells you when you don’t have enough good links pointing to your site. Bing can show a message that reads, “Inadequate inbound links from hi…
Microsoft Copilot Now Using GPT-4 Turbo
In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo.
Bingbot Supports Brotli Compression
Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing “enabled it on a small percentage of URLs crawled each day, and we’ll gradually increase traffic throughout this spring.”
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
YouTube unveils 4 new features, including Tagged Product error notifications
YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Google unveils new ad tools and updates for mobile app developers
Google is introducing a series of updates to help advertisers “enhance creativity, diversify revenue and make data-driven decisions.”
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals.
TikTok reportedly developing new app to rival Instagram
Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor.
Apple testing new tool for optimizing App Store ads
The new tool has been compared to Google’s Performance Max and Meta’s Advantage+.
6 tips for better PPC ad copy
Make every ad impression count with these tips for writing high-converting PPC ad copy.