Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
Google Removes Phone Numbers From Hotel Search Listings
Google has removed the phone number for the hotel panel and hotel panels in the search results. To be clear, the normal local listings, like pizza shops and so forth, do have the phone numbers but not the hotel listings for some reason.
Google SGE Feedback On Affiliate Results & Google News Does This Interest You Pop-Up
Google is testing more polls and feedback forms within its search results. We spotted a “How helpful was the result above?” and “Does this interest you?” feedback feature in the Google SGE and Google News results.
Uber Unable To Remove UberEats Buttons From Google Business Profiles
According to Google’s policies, order delivery “providers are required to remove third-party links from a profile within 5 business days of a request from a business.” But Uber Eats is telling some businesses that they are unable to remove the Uber Eat…
Google Images Notice: Memes About Groups Of People Might Be Disturbing or Hurtful
For the past several months Google Image search has been showing a notice for some meme related queries. The notice reads, “Memes about groups of people might be disturbing or hurtful.” It comes up for many queries and again is not new, it has been aro…
Google Search Tests More Product Image Snippet Variations
We’ve covered product images within the search result snippets many times but here are even more variations where Google is showing up to several images across the snippet in the search results, but sometimes as few as three.
The rise of the position-less marketer by Optimove
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Optimizing your Performance Max campaigns with Google Ads, GA4 data
Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.
The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google Will Collect Feedback After The March Core & Spam Updates Are Done
If you’ve been glancing at the comments on this site or reading the feedback thus far on social media, you can tell that so far, SEOs and site owners are not that happy with the Google Search results. Google has told us to be patient and wait to see th…
Google: Publishing Content In Bulk Is Not Spam
Google’s John Mueller said publishing content in bulk does not make the content spammy in the eyes of Google Search. He said if you publish awesome content in bulk, Google loves awesome content. But if you publish low-quality content in bulk or not, t…
Now Important Google Ads PMax To Microsoft Advertising PMax – Fully
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax campaigns these days.
Google: Canonicalizing From WWW to Non-WWW Won’t Impact Your Search Rankings
Google’s John Mueller said that if your website is www.domain.com and then you decide to canonicalize it to the non-www, so it goes to domain.com from www.domain.com – that change would not have a big impact on your rankings. He wrote on Reddit, “This …
Google Changes: Liz Reid New Head Of Search, Pandu Nayak Steps Down As Search Quality & Rankings Lead
Google announced some executive changes last night with Liz Reid being named the new head of Google Search. Pandu Nayak stepped down as the lead of search quality and ranking. Cathy Edwards stepped down as the lead Google Apps, Google News, Google Disc…
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ads Report Editor exporting zeros; Google is investigating
Google is investigating the exporting issues with Google Ads Report Editor.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
SEO planning: Your one-page SEO plan
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Google Urges Patience As The March 2024 Core Update Continues To Rollout
Google is urging site owners and SEOs to have patience as the Google March 2024 core update continues to roll out over the coming weeks. Danny Sullivan, the Google Search Liaison, said on X to wait for the update to complete before deciding on what cha…