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Daily Search Forum Recap: April 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I am seeing more ranking volatility from the Google core update today…
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
New Google March 2024 Core Update Ranking Volatility
As the Google March 2024 core update hits the 36th day of its rollout, we are seeing more ranking fluctuations and volatility being reported both by the Google tracking tools and within the SEO community through a spike in chatter. Maybe this is the l…
How to maximize your local business’ Google Maps presence
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.
Reminder: Google’s Helpful Content Update Is No More – It’s A Core Update
As a reminder, with the release of the Google March 2024 core update, the old Google helpful content update is no longer a thing. As we reported, Google has incorporated helpfulness signals into the overall core update, but that old helpful content upd…
Google: SEO Is Not About Magic
Google’s John Mueller had another one-liner, this one he said, “keep in mind that SEO is not really about magic.” This was in response to trying to SEOs trying to find some magic by using various HTML elements and thus seeing some sort of SEO benefit t…
New Warning Google Ads For Location Not Matching
Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to target ads to geographic locations.
2024 Google Merchant Center Product Data Specification Updates
Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July 31, 2024, and others don’t go into effect until September…
Bing Search Tests Removing Estimated Number Of Results
Microsoft is testing removing the estimated number of search results count in the Bing Search results interface. This comes after Bing began testing removing the cache link from the search result snippets.
Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
Daily Search Forum Recap: April 9, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google SGE is testing tabs in the AI overview snapshots. Google says Ad Strength is not used in the ad a…
4 YouTube Shopping updates, including Collections and Affiliate Hub
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google’s robots could begin creating ads for world-leading brands like Coca-Cola.
LinkedIn’s most effective posting strategies unveiled by new study
Researchers have identified the type of content that generates the most engagement, shares and impressions.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
Google Image Search Gains Pixel Level Object Segmentation Animation
Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within the mobile search results, and now, according to Rajan Patel, VP of Engineering…
Google Tests Larger Font In Search Box Again
Google is once again testing a larger font size in the search box in the mobile search results. We saw this back in 2021 with the mobile search box, also in early 2022 with the desktop search box and then several other times over the years.