Snapchat outlines Three Es for advanced marketing measurement
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google?
Netflix ads tier hits 40 million subscribers
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
A better approach to B2B lead gen in 2024
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user’s awareness and intent level.
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
Continued Heated Google Search Ranking Volatility Through May 16th
I have been continuing to update the May 9th Google ranking volatility story, but it is super unusual to see such heated volatility for such a long period within the Google Search rankings. This continued Google search ranking update of sorts kicked of…
Google Local Service Ads Tests Message Multiple Businesses
Google is testing a new button for the Local Service Ads to “message multiple businesses” instead of just messaging one business at a time. We saw something like this before, but it only showed up after you messaged the first business.
Google: Sites Hit By Helpful Content Update Could See Improvements With Next Core Update If…
Google’s John Mueller was asked when can a site expect to recover from the September 2023 helpful content update, assuming the site took all measures to “fix” their site. John Mueller said you can assume “bigger changes would be visible when the next …
Is Service Areas A New Google Local Ranking Factor?
A bunch of local SEOs are buzzing about a possible new local SEO Google ranking factor and are looking to confirm it. Darren Shaw posted on X that while setting the service area historically had no influence on your Google local rankings, that may now…
Google AdSense Will Not Change Minimum Reporting Thresholds
Google AdSense planned on changing the minimum reporting thresholds for Custom Channels and Search Styles to 100 clicks per day on May 15th. But Google sent an email to AdSense publishers that it will not make those changes.
Many Searchers Want To Turn Off Google AI Overviews
There are many searchers who have been using Google daily that are heading to the Google Web Search Help forums to ask how they can turn off the new AI Overviews within the Google Search results. As you know, AI Overviews started to roll out on Tuesda…
Daily Search Forum Recap: May 15, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Overviews (formerly SGE) is officially live in the US search results…
How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google AI Overviews Launch In US Search Results
Google, as expected, has officially launched AI Overviews in the US and will expand the launch to other countries by the end of this year. AI Overviews were in Search Labs under the Search Generative Experience last year and has finally launched.
New Google AI Search Features Coming Soon – From Google I/O
Google not only announced that AI Overviews are rolling out in the US this week but a number of new AI based search features coming out later in Google Search and in Google Search Labs. These features include the ability to adjust AI Overviews, muti-s…
Google Web Filter Goes Live To Show Just Text Links
In February, we caught Google testing a new search filter named “Web Results.” Well, last night it went live under the name “Web.” You can now filter search results to only show text links and weed out all the videos, images, and other non-text links.
Google Lowers Search Rankings Of Deepfake Porn Sites
Bloomberg reports that Google has downgraded/lowered the search rankings of Deepfake porn sites. Bloomberg wrote, The company is lowering such content in search rankings, a spokesperson said, adding Google is “continuing to decrease the visibility of …
Google Mobile Search Showing More Review Stars?
Google may be showing more review stars in the mobile search results, according to some reports. RankRanger six-point lift in how often review stars are showing in mobile search, while is also showing a lift but more modest lift.