Daily Search Forum Recap: May 28, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A Google data leak revealed 14,000+ ranking features…
HUGE Google Search document leak reveals inner workings of ranking algorithm

The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
3 common B2B SEO mistakes sabotaging cost per lead

Be careful not to ONLY rely on paid media in B2B. Here’s why SEO and content can reduce CPLs years from now.
How to build a better remote team at your digital marketing agency

Learn how a personality strength assessment tool can help you identify team members’ strengths and drive greater success.
Memorial Day Google Search Ranking Volatility
While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter in the SEO community and the third-party Google Search tracking tools are showing volatility. Yes, traffic can be weird and lower on M…
Google’s John Mueller On Recovering From Core Updates – Maybe You Had A Good Run…
John Mueller, a Google Search Analyst at Google, wrote a response to a site owner who saw their site tank in September 2023 and hired SEO, and there has been no improvement. John’s response was that it was likely not one thing but many things and that …
Undated Google Ads Experiments To End August 23, 2024
Google has sent some Google Ads advertisers email notices that any of their Google Ads experiments without an end date will now be assigned a default end date of August 23, 2024.
Google Tests Thin Top Deals Search Bar
Last November or so, Google started to roll out the “shop deals” search bar on both desktop and mobile, this was from the shop deals banner in the middle of the search results page. Now, Google is testing a thinner version of the shop deals search bar.
Report: 14,000+ Google Search Ranking Features Leaked
Rand Fishkin along with Mike King may have published one of the biggest data leaks outside of the Department of Justice data reveal around Google Search and its internal ranking features and signals. The document was from an anonymous source but verif…
In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback
Google has updated its help documentation page on AI Overviews to tell searchers how to show only web results in its search results (not show AI Overviews, videos, image, etc), plus how to give feedback on the AI Overviews Google provides. This obvious…
Google’s John Mueller Blasts The Concept Of Toxic Links, Again
Google’s John Mueller once again blasted the “concept of toxic links,” he wrote on Reddit, “The concept of toxic links is made up by SEO tools so that you pay them regularly.” As you know, John is not a fan of link selling, buying and removal services…
Some Reporting Fewer Links Reported In Google Search Console
I am hearing numerous reports from SEOs that the link report within Google Search Console is showing drastically fewer links than it did a month prior. I am not sure if this is impacting all SEO, but there are a number of SEOs complaining about this.
Google Images “See Exact Matches” Helps You Find Who Stole Your Images
Google Images lets you upload an image, and then it may show you an option to “see exact matches.” This essentially will show you all the locations where the image is found by Google across the web. Obviously, this can help you find out who stole your…
Google Mobile Tests Large Blue Visit Button On Search Results
Google is testing a large blue visit button on its mobile search results interface. The button is hard to miss and shows up under the sitelinks for some searchers. Again, it is a test, so many of you will likely not be able to replicate it.
Google Grayed Out Its Logo On Memorial Day Again
Google has grayed out, muted, its logo, for Memorial Day, again this year. It also applied an American flag under the search box with the message, “Honoring those who sacrificed.” That links to the search results for [Memorial Day] on Google Search.
Your guide to Google Analytics 4 attribution

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Who Would Be Liable For Injuries Caused By Bad AI Search Results?
Do the carriers owe a duty of care?
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how do i rank for a certain keyword
Google testing blue visit button for search result snippets

These are really big and visible buttons that may encourage a higher click-through rate from the search results.
Google AI Overviews under fire for giving dangerous and wrong answers

Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.