How to extract GBP review insights to boost local SEO visibility

Gain a competitive edge by extracting actionable insights from your – and your competitors’ – Google Business Profile reviews.
June 2024 Google Webmaster Report
What an absolutely wild month in Google Land – between the Google Search API leak, the intense ranking volatility in May, and AI Overviews launching and all the hoopla around that. Let’s not forget the ongoing core update, the site reputation abuse, th…
Google: We’re Not Upset With Those Who Share Constructive Feedback Of Our Search Results
Danny Sullivan, Google’s Search Liaison, said on X, “you or anyone who shares constructive feedback about our results should not feel like we’d be upset with them.” He went on to explain that “complaints and feedback are opportunities.”
SEOing Into Google’s AI Overviews
A bunch of SEOs are now experimenting with how they can show up in the Google AI Overviews, not just remove themselves from AI Overviews. Cyrus Shepard posted a “mini case study” on X, showing how he was able to work his site into the AI Overviews.
Google App To Rename Discover To Home & Browse?
Google seems to be testing renaming Google Discover to maybe Google Home or maybe Google Browse. I mean, it is not shocking Google would renamed Discover to something else. Discover was previously named the Google feed and I think before that it was G…
PSA: Google Doesn’t Take Direct Action Over Violations Submitted Via Spam Reports
As a reminder, Google has reiterated that when Google receives a search spam report, it does not take direct action against the violation or violating site. Instead, Google uses that feedback to its spam detection systems that hopefully will take actio…
Mobile-indexing-vLast-final-final.doc
The last step of our migration to a mobile-first index
will soon be complete: the small set of sites we’ve still been crawling with desktop Googlebot
will be crawled with mobile Googlebot after July 5, 2024.
Most…
June 1st Google Search Ranking Algorithm Volatility
Google has been super volatile over the past several weeks and now I am seeing even more volatility touch down on the first day of June, this past Saturday. It actually was a pretty heated weekend, with many of the tools showing extreme volatility and …
Brave launches Search Ads

Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google to honor new privacy laws and user opt-outs

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Meet Hobo SC (Search Console in Google Sheets)
Register your interest for the Hobo SC (Search Console) for Google Sheets Presale. The Hobo SC (Search Console) for Google Sheets is a complete SEO Auditing suite directly in Google Sheets. Expected Launch-Date – June 2024 Current Status: BETA TE…
Google News and Discover not loading for many searchers

This may impact news publisher traffic, while Google works out the kinks.
Lead gen vs. ecommerce: How to tailor your PPC strategies for success

Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.
Search News Buzz Video Recap: Google Rank Data Leak, Google Volatility, Search Console Link Decline & Google On AI Overviews
This was one heck of a week with Google’s search ranking data features being leaked…
4 key SEO lessons to avoid site launch disasters

Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.
Google AI Overviews Are Here To Stay With Improvements – The Ray AIO Update
Google’s Head of Search, Liz Reid, wrote a blog post last night named “AI Overviews: About last week.” She basically said that overall the vast majority of the AI Overviews are really good and they did find examples of where they can make improvements….
Google News Tab, Discover & Google News Not Returning Results
This morning, I was doing some news queries and noticed that, sporadically, the Google News tab was not returning results for some queries. I thought it was just me and I moved on – but it was not just me – others are also seeing the Google News tab no…
Google Shopping Ideas Search Carousel
Google is now showing a newish “shopping ideas” carousel within its search results. It can show up for a variety of queries and gives you a less promotional version of the the shop all deals banners, but the links do lead to the Google Search shopping …