Google Ads launches Brand Recommendations powered by AI
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here’s what it means for search marketers.
6 SEO tactics for home service companies
Boost your home services company’s online visibility with niche-specific tactics, such as cost pages, calculators and more.
Google Business Profile Bug Causing Hidden Questions & Answers
For the past few days there has been a number of complaints about not being able to see Questions and Answers on Google Business Profile listings. While some can see some Q&As, not everyone can see all of the past Q&As posted on those Business Profiles…
PSA: Google Will Still Index Sites That Are Not Mobile-Friendly
There has been a tremendous amount of confusion around the news that Google will stop indexing sites that are completely inaccessible via a mobile phone after July 5th. Google will index sites that are not mobile-friendly – period. But if your site w…
Google: White Label Coupon Sites Would Be Penalized By Site Reputation Abuse
Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote “white-label services that focus on redistributing coupons with the primary pur…
Google Merchant Center Tests New Analytics
Google Merchant Center seems to be testing a whole slew of new analytics for the Merchant Center console. The data itself is not new but the UX is, and I am told the analytics is presented in a more user-friendly and easy-to-navigate manner.
Microsoft Advertising To Import Google Ads Conversion Data Automatically
Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conv…
Google Ads API Version 17 Now Available
Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Why paid search marketers need a growth mindset
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
Google Search Ranking Algorithm Volatility June 5th
I am seeing signs of yet another intense Google search ranking update and intense ranking volatility yesterday and into today, June 4th and 5th. Many of the tools are showing very heated volatility and there has been a spike in chatter within the SEO c…
5 ways advertisers can prepare for Google’s AI Overviews
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Google AI Overviews Shows For Only 15% Queries, Down From 84%
New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less tha…