Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
3 PPC KPIs to track and measure success
Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google: You Can Recover From Helpful Content Damage With Next Core Update
Google once again said you can recover from the damage inflicted on your site by the September 2023 helpful content update with the next core update. Danny Sullivan, the Google Search Liaison said on X, “yes, people who have had impacts with core rank…
Google Search Console Performance Report Gains Merchant Listing Data For Image Tab
Google added deeper insights for those who use merchant listings to see how well their merchant listings are performing within the Google Image Search tab. A new search appearance filter works for the image filter in the performance report in Google S…
Google: We Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod Date
Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod date is incorrect and shows the wrong date. Gary Illyes from Google said either Google trusts your lastmod date or doesn’t, ther…
Google Tests Organized Search Results Page
Google seems to be testing categorizing or organizing the search results on the search results page. This is something Google announced it would do at Google I/O and also something Google has tested numerous times over the years.
Apple Siri Getting Useful With Apple Intelligence & ChatGPT
Apple held its WWDC event yesterday and while I found Craig Federighi’s helmet used for jumping out of the airplane in the Apple skydiving suit to be super entertaining, Apple ended with big news – a new Siri powered by Apple Intelligence (AI) and Open…
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
LinkedIn drops user targeting based on Groups data
LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU’s Digital Services Act.
Google Ads rolls out new design to all markets on Aug. 30
Google Ads is rolling out a new, more organized design to all markets on August 30, 2024, retiring the old interface.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan.
Daily Search Forum Recap: June 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s Search Liaison commented on the Google search leaks, navboost, clicks…
Google Search Console Performance report adds merchant listings to images report
Google now will show the merchant listing performance within the Google Search Image tab in Search Console data.
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google’s standards.
Google Responds To Specific Search Leak, Navboost, Clicks & User Interactions
The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the original and very vague comment gave us a couple days after the search…
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
Google: You Can’t Completely Disregard What’s Served On Desktop For SEO
Last week we reported that Googlebot will pretty much halt crawling and indexing websites using its desktop crawler and just crawl using its smartphone crawler (which caused a lot of confusion). But John Mueller of Google said on Reddit that he doesn’…
Google Business Profiles Locksmiths Reinstatements Now Being Processed
Google paused Google Business Profiles restatements for the locksmith industry but has now resumed those requests and is working through the backlog now. Google paused them early last week and began processing them once again on Friday afternoon, June…