Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More
Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can r…
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.
Google Tests Multiple Featured Snippets Under From Sources Across The Web
Google is testing a new look for the “from sources across the web” search results feature. This one looks like the multiple features snippets look, with the perspectives design, but is titled under the “from sources across the web” search results.
Google: Sometimes Search Experiments Conflict Causing Issues
In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each other. He said at the 19:41 mark, “Very often there …
Google Business Profiles Websites No Longer Load – 404
Google Business Profiles websites, which stopped loading websites and began redirecting to the Google Business Profiles listing on Google Maps now completely 404 – as expected. It was supposed to stop working completely this past Sunday, but it did not…
Google Tests New Call & Location Extension Ad Format
Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results.
I’m The Reason Googlers Don’t Reply With Nuance
Did you know that SEO bloggers, like myself, are the reason you see fewer and less nuanced responses from Google Search reps? John Mueller from Google said so on Reddit, where he wrote, “Love the SEO news/bloggers, but it also means I can’t reply to t…
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
Reddit adds third-party verification for advertisers
This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery.
What to do if you lose your SEO job: The emergency handbook
Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.
PPC client kickoff: Strategies for a successful first encounter
Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.
Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to i…
Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks
Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.
Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)
Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic no…
Bing Tests Black Review Stars In Search Results
Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.
Google Local Pack Photos With Labels
Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.
Google’s auto-pause for idle keywords: overreach or overdue?
Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.