Study: 82.5% of marketers to boost SEO budgets in 2024 by Ignite Visibility
A new study surveyed 200+ marketing experts to gain insights into their marketing spend and strategy in 2024.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
The Maddening Adventure Of Tracking AI Overviews In Google Search Console
Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of 2023…
Google Ads Forcing Some Advertisers Off Credit Card Payments
Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If you do not comply by July 31, 2024, your account can be suspended.
Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More
Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended and much more.
Google Maps Updates Fake Engagement Policy With More Detail
Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to have received a nice refresh.
Google Updates hreflang Documentation While I Was Offline
Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation.
Google Now Allow Some Opioid Painkillers Ads
Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads to discuss public policy solutions for opioid painkil…
How to win Black Friday and Cyber Monday in 2024 by Wunderkind
Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
Google Father’s Day Weekend Search Ranking Volatility
Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so. Yep, yet another big Google weekend update of sorts – of course – not confirmed by G…
Google Ads phasing out card payments
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
Head of Google Search: AI mistakes won’t prevent progress
Google won’t hold back AI Search features because of ‘occasional problems,’ according to Liz Reid.
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More
Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can r…
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.