Google Ads Tests tROAS Insight Box for PMAX & Standard Shopping
Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including …
Google Drops Continuous Scroll On Desktop With Mobile To Come
Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous scroll on desktop, with the mobile search interface t…
Google Verification Status Tool Gains New Options
Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps.
Google News Sources & Google Publisher Center Bug Fixed
We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News, stopped showing a follower count for those sources, and stopped providing access to Publisher Center feat…
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
How to use the ‘perfect click’ to optimize for AI-assisted search results
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.
Google AI Overviews are an evolution, not a revolution
Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
Google dropping continuous scroll in search results
Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
Google Search Showing More Health Related AI Overviews
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are seeing more and more AI Overviews showing up for health-related queries sin…
Google Credit Card Search Widget
Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit cards], and so on, you will get this new credit card Google Search widget.
Google Mobile Search Tests More Sitelink Variations
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and some in blue.
Google Sitemaps Docs Updated: Lasmod Date Should Be Last Significant Update
Google has made a small note to the sitemap documentation to add that the lastmod date specified in the sitemap file “should reflect the date and time of the last significant update to the page.” This change was made after I covered the topic of Google…
Google Automated Local Services Ads Lead Credits Coming
Google announced it is rolling out Automated Local Services Ads lead credits next month, which should “credit the same or more leads on average,” than the old system. This will replace the manual lead credit methods, and use machine learning to proces…
Yelp adds 8 searchable accessibility business attributes
Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.
Yelp adds 8 searchable accessibility business attributes
Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.
Google rolls out new shopping tools ahead of summer sales
Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.