Google Local Service Ads Now On Mobile Local Business Finder
Google is now showing Local Service Ads directly in the mobile version of the Google local business finder interface in Google Search. We know Google is showing LSAs now on Google Maps for iOS but now we are also seeing it on this surface.
Google Ads Gains New Checkbox: Altered Or Synthetic Content
As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to be adding a checkbox for these ads to check off if these ads use “Al…
Microsoft Advertising Property Center & Lodging Campaigns Expands
Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property.
Google Merchant Center Conversion Data Usage Changes
Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for new reporting and also for ways to improve Google Sear…
Google Ads To Allow Fantasy Sports & Lottery Couriers Ads In Many States
Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July 15, 2024 and advertisers must apply for certification.
Google Search Console Working To Fix Search Performance Delays & Latency
Google has confirmed it is working to fix the delays and latency issues with the Google Search Console Performance reports. This happens to the performance reports and often other reports in Google Search Console every now and then and generally Googl…
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
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Optimizing unused script
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Low efficient score on mobile
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Daily Search Forum Recap: July 1, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
After the Google June spam update completed…
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the “new SEO” – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Some Sites Hit By Google Helpful Content Update Seeing Small Lifts
There are reports that some sites hit by the Google September 2023 Helpful Content Update are seeing small, somewhat tiny, lifts over the past week or so. Again, based on what we’ve been tracking, we have yet to see any recoveries but we are all hopefu…
Google Explains Why Soft 404s Are Bad
Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1…
Google Posts Reviews Troubleshooting & FAQs For Missing and Remove Reviews
A Google community manager, Alistair D., posted a Reviews troubleshooting and FAQs document in the Google Business Profiles forums. It goes through why reviews go missing, why reviews are removed and how to troubleshoot those issues with the Google Bu…
Prompt injection added to Bing Webmaster Guidelines
Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.