Google To Soften The Panda Algorithm
As I covered yesterday, in very brief summary, Google’s Matt Cutts told us ten SEO changes coming to Google by the end of this summer. One of those changes is softening the impact of the Panda algorithm for sites that are in the “gray area” or “border”…
Google: The Spammy Queries To Get Less Spammy
There is a saying that Tim Mayer, formerly from Yahoo, brought to the SEO conferences that has been used for probably ten years now. He said, “don’t bring a sword to a gun fight,” when someone was talking about how some search results for very shady bu…
47% Won’t Proactively Disavow Links In Google
A couple of weeks ago I polled you guys on the question of if you proactively disavow links or not. The question came up in that many are fearing the Penguin updates as well as manual link penalties and…
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here’s a step-by-step guide.
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn’t a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.
Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside” read a…
Please visit Search Engine Land for the full article.
CEO Larry Page Takes the Stage in Surprise Google I/O Appearance
Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, and more.
Google Launches Paid Music Streaming Service
Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple’s Genius tool, designed to help users find new music.
How To Put Your Company Logo On Google SERPS
You can now put your company logo on search results using simple code, placed on the home page of your website: Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as […]
“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
Want to have your company logo appear in Google search results, similar to how authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge…
Please visit Search Engine Land for the full article.
Bing Rises Above 17% Search Market Share As Google Slips [comScore]
Bing’s U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google’s expense, as the search giant slipped six-tenths of a percentage point last month. That’s from comScore’s April 2013 qSearch report, just out today. For…
Please visit Search Engine Land for the full article.
New Google Now Cards Include Voice-Activated Reminders
Six shiny new cards are coming for Google Now, the assistive app for Android and recently iOS devices that offers predictive information tailored to your needs. The new cards, announced at Google I/O today, are for reminders, music, TV shows, public transit, books and video games. Photo credit:…
Please visit Search Engine Land for the full article.
Exploring The New More Dynamic, More Social Google Maps
At the Google Developer conference keynote this morning in San Francisco one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already th…
SearchCap: The Day In Search, May 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Gets More Stats and 4 New Languages At Google I/O today, Amit Singhal, Google VP of Search, …
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store.
Google Knowledge Graph Gets More Stats and 4 New Languages
At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph. Knowledge Graph is already supported English and eight other languages — French, Italian, Spanish, German, Japanese, Portuguese, Russian and…
Please visit Search Engine Land for the full article.
Google Takes Manual Action Against Thousands of Link Sellers
Google is continuing to take action on link networks that violate its guidelines as well. Google’s Distinguished Engineer Matt Cutts reported that Google has taken action against “several thousand” link sellers for passing PageRank.
“OK Google” — Hands-Free, Conversational Search Coming From Google
Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started. Google shared details at its Google I/O 2013 developer event today and also in a blog…
Please visit Search Engine Land for the full article.
“Beam Me Up” Works To Beam You Up To Star Trek, On Bing
Bing is continuing to honor Star Trek (and promote tomorrow’s release of Star Trek Into Darkness, the latest in the Star Trek film franchise) by boldly going where no homepage has gone before. After announcing their Klingon translator yesterday, Bing dedicated their homepage to the iconic…
Please visit Search Engine Land for the full article.
Using schema.org markup for organization logos
Webmaster level: all
Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
<div itemscope itemtype="http://schema.org/Organization">
<a itemprop="url" href="http://www.example.com/">Home</a>
<img itemprop="logo" src="http://www.example.com/logo.png" />
</div>
This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries.
As always, please ask us in the Webmaster Help Forum if you have any questions.
Posted by RJ Ryan, Google Engineer
