Structure Your Google AdWords Account For Mother’s Day
Mother’s Day is a week from Sunday and most children probably still have not bought their mother’s a gift.
So that means you still have time to create your campaigns to target searchers looking to buy your goods and services on AdWords…
Google Maps Images: Can I Use Them?
One of the more common topics I see come up is the question of, can I use images from Google Maps or Google Earth on my web site, on a t-shirt, in the news paper…
Google’s Cutts Say Search Flux Not Meant To Trick SEOs?
Several months ago we covered discussion around a patent document filed by Google named ranking documents…
Google: Don’t Hide URLs In Search Results. We Don’t Like It.
@tecnonetblog, a man who spots probably 2 – 5 Google experiments per week, noticed a new one where Google is not displaying the search results URL in the search results interface…
Exact Match Domainers: Are You Switching Or Improving?
Several months ago, Google launched the Google EMD Update that went after “low-quality exact-match domains in search results,” according to Google’s head of search spam, Matt Cutts.
Since then…
May 2013 Google Webmaster Report
It has been a pretty busy month over at Google, not much in terms of “official” updates but a lot of discussion about changes on both the algorithm side and user interface side. Plus, we learned a lot from Google comments…
Is Google Places Search Permanently Closed?
Google has removed the link to Places search. The link, which had been located in Google’s “More” drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps.
Google Ignites Controversy By Using “Palestine” On Homepage
Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the…
Please visit Search Engine Land for the full article.
Local Search via Non-PC Devices Quadrupled in 2012 [Study]
Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
Please visit Search Engine Land for the full article.
22 Facebook PR Secrets Every Community Manager Should Know
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…
Please visit Search Engine Land for the full article.
Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may…
Please visit Search Engine Land for the full article.
How to Create Compelling Content Based on Learning Styles
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align the types of content you create to your website’s visitors.
Free Design Template or Pro Web Design? 12 Things to Consider
Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you.
YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
Flying the SEO Helicopter
A very long time ago I was a programmer. Not a “coder”, but a programmer.
In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when I […]
How to Shift From Guest Posting to Content Marketing in 6 Basic Steps
As an authority, with great visibility, and publishing great content, you will get links. If you’ve been guest posting solely to obtain links, without regard to any other benefit, here’s how to shift into a high value content marketing campaign.
New in Google Analytics: Real-Time Conversion Report
Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal.
Google Files for Smartwatch Patent
The application describes a device that would be placed on a wristband and would include one or more touch displays. The watch would include both clock hardware and a data line, suggesting the device will be capable of connecting to the internet.