The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
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SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
The post SMX West: Content, your brand and the battle for custo…
Google Flights’ new search features let users filter searches by travel interests
Travelers can perform Google Flight searches without needing to enter a specific date or even place.
The post Google Flights’ new search features let users filter searches by travel interests appeared first on Search Engine Land.
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How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for purchasing decisions.
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
Google Pre-2005 Use To Test Swapping Position 2 & 4 For Years
Another tidbit that came out of Google Paul Haahr’s SMX West talk was an experiment Google ran before he even joined the company 14 years ago. He said they ran this long term experiment from 2001 or so through 2005 where they would swap positions 2 a…
Google’s Paul Haahr: We Don’t Fully Understand RankBrain
At SMX West last week, Google’s Paul Haahr, a top engineer involved in core ranking, had a keynote Q&A with Danny Sullivan. He said many interesting things including that Google doesn’t fully quiet understand RankBrain…
Google’s First Part Of Query Analysis Is Entities Discovery
Again, at SMX West last week, Paul Haahr from Google said that when Google launched their knowledge graph in 2012, they decided to put entities at the forefront of their query analysis…
Google AdWords Automatic Scheduled Uploads
Google announced on Google+ a new automated feature to let you automatically set scheduled uploads for your AdWords ads.
Google AdWords can now automatically update your business data daily, weekly…
Google International Women’s Day 2016 Video Doodle
Today on Google’s home page worldwide is a special video doodle, logo, for International Women’s Day 2016.
The video uses the hashtah #OneDayIWill…
What should I do when my site has been hit with a Google penalty?
What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
International Women’s Day Google logo celebrates females with #OneDayIWill video
For today’s Google doodle, the company sent film crews around the world, asking women to complete the sentence, “One day I will…”
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Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
In 2 weeks, the marketing and technology worlds collide — Don’t miss it!
In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that…
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SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
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Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results. … read more
Google Dance 2016: The recap post
Over 500 search marketers gathered at Google last week for a revival of its annual Google Dance celebration offering food, drinks, fun and knowledge.
The post Google Dance 2016: The recap post appeared first on Search Engine Land.
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What different consumer groups really want from local business websites
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
The post What different consumer groups really want from local business websi…
Google Gives Update On Crawling JavaScript Sites & Progressive Web Apps
John Mueller of Google posted a detailed update on how Google currently handles JavaScript sites (including AJAX) and Progressive Web Apps in their index, crawling…