SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last…
Please visit Search Engine Land for the full article.
Google+ Gets Big, Image-Heavy Redesign
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow.
OK Google: ‘The End of Search as We Know It’
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?
Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available…
SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results
This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now »
Please visit Search Engine Land for the full article.
Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.
What You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here’s a look at marketing automation: the primary elements, core benefits, and opportunities.
German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results
According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would…
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Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…
Please visit Search Engine Land for the full article.
Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit…
Please visit Search Engine Land for the full article.
16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
How to Automate AdWords Ad Creation & Landing Page Checks
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully,…
Please visit Search Engine Land for the full article.
57% Don’t Fear Google’s Disavow Link Tool
A month ago, I posted a poll asking our readers if they fear someone citing your web site in the Google Disavow Tool?
The results are in, with 250 plus votes tallied…
Google: More Sophisticated Link Analysis & Link Devaluing In Works
As part of our ongoing deeper thoughts on the video Matt Cutts made about ten Google SEO changes happening this summer – I wanted to discuss the points about going upstream to devalue link spammers and Google rethinking their link analysis techniques.
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One Year Later, Only 9% Claim Google Penguin Recovery
A few weeks ago was the one year anniversary of the Google Penguin update. As you know, we have not had a Penguin update in well over six months, but we are bracing ourselves for the next big Penguin update coming in the next few weeks.
Google To Soften The Panda Algorithm
As I covered yesterday, in very brief summary, Google’s Matt Cutts told us ten SEO changes coming to Google by the end of this summer. One of those changes is softening the impact of the Panda algorithm for sites that are in the “gray area” or “border”…
Google: The Spammy Queries To Get Less Spammy
There is a saying that Tim Mayer, formerly from Yahoo, brought to the SEO conferences that has been used for probably ten years now. He said, “don’t bring a sword to a gun fight,” when someone was talking about how some search results for very shady bu…
47% Won’t Proactively Disavow Links In Google
A couple of weeks ago I polled you guys on the question of if you proactively disavow links or not. The question came up in that many are fearing the Penguin updates as well as manual link penalties and…
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here’s a step-by-step guide.
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn’t a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.