Protecting Your Online Brand – Don’t Forget Your Nicknames
One big risk for businesses is the “hijacking” of their brand name in online searches. And domain name squatting isn’t going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand.
Creating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.
Advanced Web Ranking Review – Website Auditor
Advanced Web Ranking (AWR) is one of my favorite pieces of SEO software on the market today. It has been indispensable to me over the years. The software does it all and then some.
I reviewed it a few years ago; you can read that here, most of it is st…
Global Online Payment Methods
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels
Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels.
Use Google Search to Find Your Photos
Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To see what images you have uploaded, simply search for [my photos] on Google.com.
SearchCap: The Day In Search, May 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines Google’s head of search spam, Matt Cutts, posted a new video today on YouTube…
Please visit Search Engine Land for the full article.
Blekko’s New Search Results Aim to Take the Guesswork Out of Intent
Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list of blue links. The new results aim to give users choices, whether they are researching a topic or a product to buy.
Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or…
Please visit Search Engine Land for the full article.
Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega
In recent weeks, Hollywood studios NBC Universal and Warner Bros both submitted DMCA takedown requests asking Google to de-list the file storage website Mega from its search index. According to a report on TorrentFreak, NBC Universal claimed Mega’s homepage linked to the NBC-owned film Mama,…
Please visit Search Engine Land for the full article.
AdWords Bulk Uploads Now Available For Ads And Ad Groups
Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change…
Please visit Search Engine Land for the full article.
The Google Glass Tefillin Stand: Geeky Religious Marketing
A reader who is actually an ex-Googler and orthodox Jew, forwarded me an email he received from the Chabad of Stanford that was titled “Google Glass Tefillin Stand.”
Slow Motion Option Added To YouTube Editor
One of the biggest complaints I get about my search videos is that I talk way too fast. I get that complaint in general about the way I talk, but when you have thousands of views on each video, I know I should slow down…
Google AdWords Weekly Reports No Longer Just On Mondays
Google quietly announced on Google+ a change on how weekly scheduled AdWords reports can be emailed to you.
Prior, when you scheduled your reports to be emailed to you on a weekly cycle, it would only arrive on Monday. Now…
Google Shares Insight Into Content Removal: 404s Confirmation & More
A Google Webmaster Help thread has some interesting details from Google’s John Mueller about content removal from Google’s index and/or search results.
Some of these points you already know but every SEO and webmaster should understand these. Heck……
Poll: Were You Affected By Google Penguin 2.0?
It has been just under a week since Google Penguin 2.0 (#4) was released and I wanted to gauge in an anonymous poll how SEOs and webmasters were impacted.
With Penguin 1.0, 64% claimed they were hurt by that update. There were very few recoveries si…
Google Penguin 2.0 Casualties: Why Sites Got Hit
It’s now been one week since Google Penguin 2.0 went live. Google’s Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin.
3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremel…
Seeking Broader Appeal Blekko Offers Bold New UI
In January upstart search engine Blekko launched a specialized tablet app called Izik. The UI and overall experience were optimized for the touch-screen devices. Search results were more visual and finger friendly. Most of all CEO Rich Skrenta stressed…
6 Evolutionary Phases of the Online Marketer
We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…
Please visit Search Engine Land for the full article.