Ways Community Can Help Your SEO — Whiteboard Friday
Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and cr…
Daily Search Forum Recap: August 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There are many sites noticing a huge crawl decline recently and we are not sure what the pattern is…
Bug: Google Search Console Performance Report Search Appearance Android App
There may be a new reporting bug in Google Search Console’s performance report specific to the Android App search appearance filter. It seems some are reporting that Google stopped showing impressions, clicks and other data related to that filter.
Microsoft Testing Tests Larger Titles For Ads In Bing Search
Microsoft Advertising is testing using larger font sizes for the sponsored ads in the Bing search results. This makes the sponsored results stand out just a bit more than the free/organic search results.
Google Ads Gets Audience Exclusions For Shopping Campaigns
Google Ads seems to be rolling out audience exclusions for Shopping campaigns. Previously, the ability to exclude audience types was not permitted for Shopping campaigns but now some are seeing it available in their accounts.
Bing Tests Bolding Site Name On Hover
Microsoft Bing is testing bolding the site name in the search results snippet when you hover your mouse cursor over the search result snippet. This is similar to Bing bolding the title on hover, but in this case, it is the site name.
Some Sites Have Huge Crawl Rate Declines In Google Search Console
There are numerous complaints from SEOs and site owners who are noticing significant declines in crawl rates within Google Search Console. Most who see this, many do not by the way, are noticing the decline starts around August 8th and continues throu…
How AI is shaping brand perception, and what you can do about it
What does ChatGPT say about your brand? Or Perplexity, Gemini, or Claude? As AI agents emerge alongside traditional search engines as the starting point of discovery, the way they perceive and present your brand can directly shape customer trust and buying decisions. These models don’t know your brand the way people do. They learn it […]
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How To Find Conversion Opportunities With Audience and Keyword Research
Still chasing traffic that doesn’t convert? Learn how luxury brands doubled revenue by aligning SEO with audience intent across search and social platforms.
Google August 2025 Spam Update Unleashed
Google has released the August 2025 spam update on August 26, 2025 at around 12:00 pm ET. This update applies globally and to all languages and will take a few weeks to complete.
Google Tests AI Mode In European Union
While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.
Survey: Only 4% Of Searchers Don’t Click From Google AI Overviews
A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% sa…
Hobo SEO Tools in Google Sheets V1 is launched – LIMITED OFFER
Hobo SEO Tools is like a Swiss Army Knife of SEO Tools that operates entirely in Google Workspace (your Gmail account). It’s 100% private to you. Just set up your free Google Api, add the project ID to your sheet, and you’re away. Track and record all …
Loyalty Goal In Google Ads & More Merchant Center Loyalty Offerings
After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.
Google Ads Renamed Chat To Ads Advisor
Google Ads renamed the “Chat” section or button in the Google Ads interface to “Ads Advisor.” The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an “advisor” and not “chat.”
Google: We’re Testing Changes To AI Mode To Encourage Clicks
Google’s Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has “been experimenting with how and where to show links in ways that are most hel…
Google Search Console Link Report Doesn’t Have A Last Updated Date
Did you notice that one of the only reports in Google Search Console that does not have a “last updated” time stamp is the links report. I asked John Mueller from Google why and he said, “No particular reason. Different reports are different.”
Microsoft Responds To Hard To See Search Ad Labels
I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that we have a Microsoft Advertising Ads Liaison, we finally g…
Sparktoro Research: Traditional Search Is Not Declining
New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. “95% of Americans continue to use them each month, and 86% are heavy …
Dos and Don’ts Of Microsoft Advertising Suspensions & Appeals
To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don’ts of handling suspensions and appeals.