Programming Note: Offline Thursday For Yom Kippur 5786
This is just a programming note that I will be 100% offline starting Wednesday night (October 1st) through Thursday night (October 2nd) for Yom Kippur. I am not scheduling any stories on Yom Kippur…
October 2025 Google Webmaster Report
Google’s spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google droppe…
New Google Ads Message Assets Requirements
Google announced new message assets requirements for Google Ads. These new requirements aim “to ensure a good user experience” and go into effect on October 30, 2025.
Google AI Overviews With Sticky Citations As You Scroll
Google is testing having the citations stick to the top (of the AI Overview section only) as you scroll down past the AI Overview. This keeps those citations more in view, as you scroll over the AI Overview.
Google AI Mode With More Visual Responses
Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, a…
Google Ads PMax Segmentation In Asset Reporting & Channel Reporting Features
Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.
Google’s Elizabeth Reid id Interviewed On AI, Search, Blue Links, SEO & More
Here is a new interview published yesterday by The Economic Times Podcasts with Elizabeth Reid, VP of Google Search. She spoke about Google’s progression of AI in Search, content quality, SEO, blue links, traffic, the ecosystem, agentic features and mo…
Google Search Rolls Out Emoji Answer Box
In June, Google began testing showing a new answer box for emoji related queries. So when you search for a specific type of emoji, Google will give you the emoji options that you can copy directly from the search results page instead of going to a thir…
Introducing a new AI-powered package: Track your brand in AI search
We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your visibility. Ideal for bloggers, marketers, and brand managers, Yoast AI Brand Insights gives you an […]
The post Introducing a new AI-powered package: Track your brand in AI search appeared first on Yoast.
Why is summarizing essential for modern content?
Content summarization isn’t a new idea. It goes back to the 1950s when Hans Peter Luhn at IBM introduced one of the first algorithms to summarize text. Back then, the goal was straightforward: identify the most important words in a piece of writing and create a shorter version. What began as a technical experiment has […]
The post Why is summarizing essential for modern content? appeared first on Yoast.
CAPS: A Content Attribution Payment Scheme for the AI Era
The Problem: A Broken Content Ecosystem We’re watching the collapse of the web’s economic model in real-time, and everyone knows it. AI assistants have fundamentally changed how people consume information. Why wade through ten articles when Claude, ChatGPT, or Gemini can synthesize an answer in seconds? Why maintain 100 browser tabs for research when AI […]
Is Google Ads Reporting Also Impacted By Num=100 Change?
As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory with Search Console is that the scrapers were injecting artificia…
ChatGPT Gets Instant Checkout With Agentic Commerce Protocol
OpenAI announced Instant Checkout in ChatGPT, allowing you to make purchases directly in ChatGPT. This is powered by the Agentic Commerce Protocol that is built with Stripe.
Google Tests Dropping Underline From Search Result Snippets On Hover
Google is testing not underlining the search result snippets when you hover your mouse cursor over the snippet. Generally, Google will add an underline to the title of the link (sometimes the whole snippet) when you hover over it. But here, Google is …
How to write an effective summary for your content
We know that most readers skim. We also know that search engines prefer clear and easy-to-understand content. Luckily, a good summary can help with both. A summary gives your reader the core ideas quickly, while also helping your chances of ranking your content. Learning how to write a summary helps you give your content the […]
The post How to write an effective summary for your content appeared first on Yoast.
Google Tests Progress Bar For Shopping Ads Carousel
Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the carousel is remaining to be seen.
New Google AdSense Traffic Source Breakdown Report
Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular …
Google: Old Domain History/State Needs Time To Be Shaken Off
We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.
Google Shopping Ask Stores AI Chat
Google seems to be testing or rolling out a new AI chat feature labeled “Ask Stores” within Google Shopping. The AI chat feature lets you “Ask about hard-to-find items, shopping, styling, home finds, trending pieces, brands, selling, and more.”
Google AI Mode Agentic Capabilities Opt In
On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can now opt into Agentic capabilities in AI Mode.