Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes
We’ve all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
Video: Google Top Contributors Talk About Challenges & Camaraderie
We’ve talked about the Google Top Contributors a lot here, simply because I have deep respect for what they do on a day to day basis…
Thank You Cards From Google AdSense
As you know, Google AdSense turned ten years old the other week and they are celebrating. What you may not know is that Google sent some publishers thank you cards for being with them for 10 years.
The cards were signed by Scott Sheffer…
Google’s Cutts: Add User Satisfaction Poll To Your Site
Google’s Matt Cutts reshared a post on Google+ about Google consumer surveys adding a free feature for publishers to add code to their site to poll their website visitors if they like the pages…
Google Search Box Gets A Rainbow For Gay Pride Month
Search Google for [gay], lesbian], [homosexual] or related terms and you will see Google convert the search box to…
Linking Your Google AdWords & Analytics Accounts Now Easier
Google announced it is now much easier to link your AdWords account to your Analytics account.
To do so, go to Google Analytics and click on the Admin section. Then click AdWords Linking in the Account column…
Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing
The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are…
Please visit Search Engine Land for the full article.
Transparency is not the answer; Privacy is what sets us free
The Silicon Valley elite call for greater transparency, claiming it will free us from governments and enable innovation. But is that actually the case?
Post from Barry Adams on State of Search
Transparency is not the answer; Privacy is what sets us free
Google Survey Adds Free Website Satisfaction Survey
Yesterday on Plus Google Survey announced a new (and free) survey tool to assess visitor satisfaction with your website. From their post: If you are like most business owners, you know how important a healthy online community is to your business’s success. Traditionally, collecting user feedback has been an expensive and time-consuming process, but now you […]
2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Today, we at BrightLocal released the findings of our 2013 Local Consumer Review Survey. This is the third wave of this study which explores consumer consumption (aka “reading”) of online reviews and how these influence their opinions and purchases from local businesses. More People…
Please visit Search Engine Land for the full article.
AdWords Top Movers Report: What It Is & What It Should Be
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here’s how to run the report, what data is available, how to use the report, and what Google should improve.
How to develop ROI-driven Inbound Marketing Campaigns
Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.
This marketing practice involves a series of data-driven key initiatives. But the one key component that make…
How to Choose Trustworthy WordPress Themes & Plugins
How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe.
What Should I Tweet? Tips for Corporate Twitter Accounts
So you’ve been handed the keys to corporate Twitter account, but now what? What should you tweet about?
Post from Hannah Smith on State of Search
What Should I Tweet? Tips for Corporate Twitter Accounts
Bing Offers Schools a Safe, Advertising-Free Search Experience
Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content.
Opinion: Search Engines Not Responsible for Deleting Personal Data From Index
Google and other search engines don’t have to delete sensitive personal information from their indexes because they aren’t subject to privacy requirements under existing European data protection law, according to one advocate general.
Google Carousel for Local Search: what will be the fall out for organic clicks + sites like Yelp?
I think this article makes a great observation:
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The International SEO Checklist
Posted by Aleyda Solis
In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called “International SEO and the Future of your ROI.” Before I do, I wanted to compile a checklist of the most fundamental aspects to consider when developing an international SEO process — something to which we can quickly refer that can facilitate our everyday work, and something that would also be easy to digest for our clients at some point.
As a result, I’ve created this International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting our international audience and the development of an internationally targeted site:
I’ve also uploaded a higher resolution version of the checklist image, in case you want to download and print it.
I hope the checklist is useful, and if you’re looking to learn more about international SEO or ask me anything about it, I look forward to seeing you at MozCon! If for some reason you’re not going to MozCon and have a question, please let me know in the comments. :)
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So which links should I really Disavow?
There’s a very interesting thread over at WebmasterWorld discussing what links one should really disavow / remove?
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Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot…
Please visit Search Engine Land for the full article.