Desktop Search Activity Up 12% YOY In June, 4th Straight Month Of Double-Digit Gains [comScore]

Desktop search activity continues to rebound, and was up 12 percent year-over-year in June according to the latest comScore qSearch data just out today. ComScore estimates that there were 19.2 billion “core” desktop searches last month. That’s down four percent from the 20 billion…

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Google’s Schmidt: Hollywood Should Take Content Pirates To Court

Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat…

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Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach

Professor Alok Choudhary discusses how big data analytics in social media enables real-time analytics, competitive analytics and more.

Post from on State of Search
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach

Search In Pics: Google Star Wars, Legacy Excite Swag & Glass Cake

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Star Wars At Google: Source: Google+ Google Rope Sign: Source: Google+…

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Analyzing Cost-Per-Click Inflation In The Marketplace

In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonalit…

Quality Score Explained By A Former Googler

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase…

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Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due to the quadrupling of mobile web traffic over the last couple of years in addition to the “blurring of lines” between: tablets, desktops and mobile devices.

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