Content Strategy Beyond Top 10s – Webinar Slides

Thanks to everyone who tuned in and joined myself and Dan last week for our ‘Content Strategy beyond Top 10s’ webinar. As always, it was a really enjoyable experience and we really do appreciate all the feedback and questions! The idea behind the webinar was to explain our approach to defining a content strategy right […]

The post Content Strategy Beyond Top 10s – Webinar Slides appeared first on SEOgadget.

Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines

Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or…

Please visit Search Engine Land for the full article.

Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega

In recent weeks, Hollywood studios NBC Universal and Warner Bros both submitted DMCA takedown requests asking Google to de-list the file storage website Mega from its search index. According to a report on TorrentFreak, NBC Universal claimed Mega’s homepage  linked to the NBC-owned film Mama,…

Please visit Search Engine Land for the full article.

AdWords Bulk Uploads Now Available For Ads And Ad Groups

Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change…

Please visit Search Engine Land for the full article.

6 Evolutionary Phases of the Online Marketer

We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved…

Please visit Search Engine Land for the full article.

New: AdWords Report Scheduling For Any Day Of The Week

A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can…

Please visit Search Engine Land for the full article.