Official Google AdSense Score Card
Google announced a new feature within the AdSense console to help you compare your performance against other Google AdSense publishers, named the AdSense Score Card…
Google Health Related Search Results, Can You Find Them?
I am sure my readers will have a field day with this screen shot. Search for [treatment for ibs] and take a look at the search results.
By default you will see 3 ads on the top…
Google’s Matt Cutts Says DuckDuckGo Maybe Not So Private?
Matt Cutts, Google’s head of search spam, has a history of defending Google and pointing out misconceptions their competitor, DuckDuckGo, may insinuate on Hacker News.
He did so when talking about DuckDuckGo & robots.txt directives and he did so when talking about filter bubbles…
I Want To Delete My Discussion Forum: Should I 404 It?
In December 2005, about 7.5 years ago, I started a forum on this site. Truth is, today, I barely spend time there. I make it incredibly hard to sign up…
Google Language Change: Content That Get’s Used & Shared, Not Linked To.
As I reported yesterday at Search Engine Land with Google Changes Ranking Advice, Says Build Quality Sites Not Links – Google made a change to their messaging on the ranking article help document. This was first spotted by @Baeumlisberger and it is an…
No. 1 Position in Google Gets 33% of Search Traffic [Study]
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.
Why the Local Carousel Make Local Branded AdWords More Important
The new Google Local Carousel provides a striking design at the top of the SERPS that not only provides significant eye candy and for some users a click attractant but also leaves little room below for the display of many organic results. This is true on very large screens but is even more so on […]
Search, Answers & Knowledge Graphs Galore
Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s…
Please visit Search Engine Land for the full article.
Negative Seo the link takedowns
Following on from Craig’s post yesterday …. Let’s say for example I wanted to take down a competitor, in this case it’s my site David Naylor and the keyword is DaveN, Firstly I could quickly log into Ahrefs and collect some data, mainly linking to me with that anchor text: Create a fake email account on […]
Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here’s how you can leverage data sources today.
JUMP 2013 London
JUMP, now in its fourth year, is a one-day conference for senior marketers looking to join up on and offline data, technologies, campaigns, agencies and creative. If the last decade was all about figuring out digital, the next is about integrating it, dissolving it into the mix and finding new hybrid strategies that combine on and offline.
JUMP brings together over 1500 digital and offline and marketers who are not just learning to speak the same language, they are their sharing data, insight, strategies and successes.
JUMP is a fast-moving, content-rich symposium packed with exciting new insight from top marketers across every industry wanting to learn about how to join up online and offline.
JUMP is all about more effective marketing across channels…
- Using search marketing to improve TV campaign effectiveness
- Doubling catalogue sales using insights from web analytics
- Driving call centre improvements with web metrics
- Generating media coverage via online buzz (and vice versa)
- Optimising marketing budgets with the right mix
- Leveraging customer insight from all channels
- Driving up ROI
SEO Game Change: Are You Setting the Right Expectations?
In SEO, like sports, there will be wins and losses, stagnation and growth. If you’ve had success with bad SEO practices, then you’ve been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.
Maps & Metros: Surviving And Thriving In Local Search
Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods…
Please visit Search Engine Land for the full article.
8 Ways to Increase your Search %CTR Today!
If you want to make a start at increasing your CTR – here’s 8 basic steps to glory
Post from Haukur Kristjánsson on State of Search
8 Ways to Increase your Search %CTR Today!
Flash Sale: For the Next Hour you can get 20% off A4U Expo!
A special discount for State of Search readers to go to A4U Expo Amsterdam 2013
Post from Bas van den Beld on State of Search
Flash Sale: For the Next Hour you can get 20% off A4U Expo!
Google’s take on SEO
It is safe to say advances in SEO can be measured on an exponential scale. There are more SEO techniques now than simply bulking up keywords in a page’s copy and exchanging links; the summit has risen higher.
Before the air gets too thin to breathe, it’s important to set our sights on base camp.
…
The post Google’s take on SEO appeared first on DEJAN SEO.
App Store SEO: The Inbound Marketer’s Guide to Mobile
Posted by iseff
The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz…
Google changes its advice *Build quality sites not links*
Barry Schwartz reported on this in Search Engine Land http://searchengineland.com/
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Social media’s role in customer service – big brands clue in
Big companies NEED to use social media as a customer service tool. Social media works best for carrying on a conversation, not for sales, so this isn’t surprising.
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SearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an upda…