Need a Timer? Use Google
Google has a new fun tool. If you ever need a quick online timer, now you can type a specific search query into Google’s search box. Google will the create a timer for you right on the search results page, and then beep when time expires.
Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms
Google’s head of search spam, Matt Cutts announced in a video that Google fights search spam at an international level but does tend to have a stronger spam fighting sense in the Google.com, English search results. Matt Cutts explained that with most of Google’s spam fighting…
Please visit Search Engine Land for the full article.
How to Reach and Market to Moms During the Back-to-School Season [Study]
Experian Marketing Services analyzed 2012 back-to-school data to give insight into trends in shopping, device usage and reaching moms during this critical retail season with offers that matter to them. Walmart is winning on back to school searches.
AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an…
Please visit Search Engine Land for the full article.
[SEER Event] Marketing Analytics: Proving and Improving Online Performance
Appropriate for all levels of marketing professionals, this SEER event will focus on the core principles of Marketing Analytics: setting measurable goals, getting visibility into online channel performance and embracing data-driven decision making. Bringing together industry thought leaders from across the country, we’ll start the evening off with talks on measuring the performance of specific […]
Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or…
Please visit Search Engine Land for the full article.
7 Things I’ve Figured Out About The New Google Maps
Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy. I have been pl…
Why is My Health Care Competitor Outranking Me?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What’s to blame? A weak link profile? A lack of social media presence? Or something else? What’s the missing link?
Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local…
Please visit Search Engine Land for the full article.
3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools
Google announced they are merging three of their popular tools, the Contextual Targeting Tool…
Does The Google AdSense Scorecard Have Value?
In June, Google launched the AdSense score card and since then it has been taking up space on the front page after you log into
Which AdSense Ads Do You Hate?
A WebmasterWorld thread has AdSense publishers complaining about the worse ads they’ve seen on their own sites.
One of the top and most annoying ads on the list is the fat belly ad. Others also say they hate the diet-ads with the banana in the ad…
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August 2013 Google Webmaster Report
In the past month, Google has pushed out a softer Panda update, quietly updated their link schemes guidelines and issued warnings to manipulative browser actions…
Automated Tools For Manual Google Penalties
A month ago we asked Do Link Tools Help Find Your Really Toxic Links…
Leveraging Pinterest for SEO and E-commerce
Pinterest represents a virtually untapped marketing channel for online retailers and brands. It’s capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here’s how to pin and win for SEO and e-commerce.
Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about…
Please visit Search Engine Land for the full article.
Mastering PPC: Ad Tips & Tricks Pt. 2 – Image Ads
Text ads may be the bread and butter of the paid search industry (and Jackie did a great job the other week breaking down the ins and outs of putting together great text ads), but there is another ad type that also pulls its weight around the paid search house, and can be used in […]
How to Create Content Strategy for a B2B Business
B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here’s a closer look at different content types, how to make them effective, and how to decide if they’re right for your business.
2 Specific Strategies to Build Trust With Extra Cautious Prospects
If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them.
What do search marketers think of Enhanced Campaigns?
It’s worth noting that the research was carried out before the July deadline, but it transpires that the largest proportion of both agency (43%) and in-house (56%) respondents still weren’t sure what impact Enhanced Campaigns would have on paid search campaigns.
However for those that did have an opinion on the matter, a higher proportion of both companies (29%) and agencies (35%) thought that the change will have a positive effect on their paid search marketing.
Do you think ‘Enhanced Campaigns’ will have a positive impact on your/your clients’ paid search marketing?
Respondents were also given the chance to expand on their answers and give reasons for why they felt Enhanced Campaigns would have a positive or negative impact.
Positive opinions from the agency respondents included easy management, simplifying and streamlining campaigns. The overwhelming reason for agencies to answer that Enhanced Campaigns would not have a positive impact was, like for companies, the lack of ability to segment devices, especially not being able to run mobile-only campaigns.
Specific examples include:
- “[This] does not allow us to set up separate campaigns for devices which is fundamental to our strategy and targeting – this is a very bad move!”
- “Segmenting mobile/tablet/desktop visits has enabled us to achieve efficiencies in our campaigns which we fear may be lost with the roll out of enhanced campaigns.”
- “‘Enhanced’?? No, dumbed down. Yes, you will have fewer campaigns, but this actually lessens intelligence gained from analytics.”
- “Mobile campaigns are already standalone with a defined bid strategy across key terms. Consolidating this feels a backward step right now bearing in mind we have context as part of the strategy. ROI will no doubt be affected.”
Econsultancy’s Crunch – Data, Analytics and the Rise of the Marketing Geek, takes place on October 10 at Truman Brewery, London. Crunch is the event for the analysts, strategists and boffins who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing.