How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen y…
AdWords Test Accounts No Longer Require Application Requests
Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. Starting today, instead of having to complete a web f…
Apple Siri On Google Glass: “That Glass Is Half Empty”
The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, “okay glass,” Apple Siri will respond in a witty way. Above are some of the responses in an animated GIF, but here…
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Google Finally Supports Paid and Organic Co-Optimization
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of opportunities on both sides of the search aisle.
The Smart SEO’s Guide to Effective Outreach
This is not a blog post about tricks. If you are looking for someone to tell you to write in lowercase so that you “look more casual” or to pretend to be a lady so that more people will reply to you, you should go elsewhere. This not a blog post about guest post outreach, […]
Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape
Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advantage of this growing opportunity? Vine registered users have tripled since June, boosting its spot…
Please visit Search Engine Land for the full article.
Yelp: When the Hard Sell Goes South
Greg Sterling wrote last week about the on-going resentment that SMBs display towards Yelp. It seems to me that the intrinsic contradiction of selling low value, high priced ads against reviews that many businesses dislike, creates an inevitable conflict and distrust. But when you add high pressure, hard sell techniques to the mix it becomes […]
Google Maps Engine Lite Now With My Places
Google quietly announced in the Google Maps Help forum that the Google Maps My Places feature is now integrated into Google Maps Engine Lite.
Abby D…
Ballmer Retires From Microsoft While Google Sees Ties To Adware
Everyone by now has heard that Microsoft’s CEO has announced he will retire from Microsoft within the year. There is a lot of speculation on why and was it sudden or not. In any event, he has given his life to the company and it has paid off well fo…
Google: We Want Your Feedback On Search Policies. Really?
Google posted on their blog asking searchers to fill out this form to provide feedback to Google on their search policies…
For Real: The Matrix Style Google Glass App To Learn Anything
I am the type of guy that likes to do things myself, even if I don’t know how to do it. Be it small things like fixing a clog to something larger that requires more knowledge. It doesn’t mean I do everything myself…
6 Months Later, No Google Toolbar PageRank Update…
It has now been over six months since the last widespread Google PageRank update. The last update was in early February, where users spotted changes to the Google Toolbar PageRank data.
Since then, I have not seen a major Toolbar PageRank update from…
A Great Strategy to Create In-Depth Evergreen Content
The launch of Google’s In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don’t risk losing out on a big search traffic opportunity. Here’s how you can get a piece of the action.
Crush The Competition With Hyper Local Listing Management!
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 90% took action as a result (called the business, walked into a store, redeemed a coupon, etc)….
Please visit Search Engine Land for the full article.
The CPA Trap & How To Avoid It
I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says “Get $1,000 free. Apply now!” Next, I create a landing page with a picture of a beautiful woman holding a pile of crisp bills and a…
Please visit Search Engine Land for the full article.
Google+ Pages for Local – Which One Is It?
Google is slowly moving towards a G+ local world where there will be two types of G+ Pages for local; claimed and unclaimed. There will be subtle differences between the claimed pages depending on owner configuration (social or no, video or no, owned by a person or a company) but all G+ Pages for local […]
12 Questions to Separate Social Media Experts From Pretenders
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone’s credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to ask people who claim social media expertise.
Google – Don’t Be Evil
It’s easy to second-guess the actions of a major corporation looking from the outside in. Remember how much a company has contributed to your personal and professional life.
Post from Guestpost on State of Search
Google – Don’t Be Evil
5 Clever Ways to Leverage PR for SEO Success
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.
Facebook gives advertisers access to millions of stock photos free of charge
Facebook is offering advertisers that don’t have thier own images a tantalizing carrot, choose from a library of milions of stock photos for no extra cost.
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