SEO: The O Is For Outing
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing may not be the best way to do this.
The post SEO: The O Is For Outing appeared first on Search Engine La…
Google’s Query Language
There’s a “Greenway park” near me, built where a train had previously roamed for over 100 years. The park is narrow and not much wider than the width of railroad cars. It cuts a nice path for local residents to use to walk across town, and it’s a relaxing trail to parks and schools and […]
The post Google’s Query Language appeared first on SEO by the Sea.
SEO and PR Collaboration with BuzzSumo
Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and …
The post SEO and PR Collaboration with BuzzSumo appeared first on Seer Interactive.
Please Take Our Search Engine Land Conference Survey!
Search Engine Land produces conferences, and we’re always looking to improve them. To help, we’re running a survey asking you, our readers, to give us some feedback on what you’d like to see as part of our conferences. Please help! Below is our survey, which should take only a few…
Please visit Search Engine Land for the full article.
Panda Audit 101: The Roadmap to Complete Panda Recovery
If you’ve seen a noticeable decrease in your site’s traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it’s time to consider…
Panda Audit 101: The Roadmap to Complete Panda Recovery
If you’ve seen a noticeable decrease in your site’s traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it’s time to consider a comprehensive Panda audit.
Google News Publishers Now Need To Submit Editors Pick Feed Via Publisher Center
Stacie from the Google News team posted in the Google News Help forum that Google News publishers now have a new way to submit their Google News Editors Pick feed to the Google News team. They can now submit it via the Google News Publisher Center……
Google’s DoubleClick Goes Down, Costing Publishers Dearly
Yesterday, one of the largest ad serving platforms on the web, Google’s DoubleClick for Publishers, went down…
Bing Gets Serious About Crawling Mobile Web: Bingbot Mobile User Agents
Bing is getting serious about crawling the mobile web, finally. At least now, they shared how they are doing it by adding new Bingbot mobile user agents, so they can crawl more of the mobile web…
Google Now Actions: Search Actions For Android Apps
A couple days ago, Google’s Shawn Simister released code via GitHub showing how Android developers can integrate Google Now Actions directly into their Android apps…
Google Penguin Updating Or Google Panda Refreshing This Morning?
I am seeing early but significant chatter this morning around Google algorithm and search results changes. Some are saying it is Penguin related and some are saying it is Panda related. It is too early to tell…
Anticipating What Products Will Drive Your Holiday Paid Search Sales
With products changing from year to year, how can you predict which items will be hot sellers this holiday season? Contributor Mark Ballard offers some advice.
The post Anticipating What Products Will Drive Your Holiday Paid Search Sales appeared firs…
The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.
Post from Jodie Harris
New eBook: optimize your website
Just about 2 months ago we released our eBook optimize your WordPress site. It’s been sold over 5,000 times now, which makes us very proud. We have received a lot of positive feedback in that time encouraging us to do more eBooks. There was one question that kept popping up though: do you have a…
This post first appeared on Yoast. Whoopity Doo!
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition. …
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and outperform your competition.
Bloomberg and UBS clash over Sef aggregation
UBS claims users of its Neo platform are being blocked from trading on Bloomberg’s Sef; Bloomberg questions value of aggregation
Videos from MozTalk: Blogger Edition
Posted by CharleneKate
Have you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here at the MozPlex.
It n…
Announcing The Digitals 2014 winners
Advertising
Winner: Brass & Trall for Yorkshire Building Society, Tour de France 2014
Automotive
Winner: e3 for Kia Motors: Reevoo multichannel review project.
Highly commended: Audi AG/ Level 4.0, Audi Personal Online Assistant
B2B
Winner: ITV Studios, Digital Overhaul Project.
Best Launch Campaign
Winner: Sony/Biborg, Playstation 4 launch
Charities, Government & Non Profit
Winner: BPL for The Royal British Legion, Every Man Remembered.
Highly commended: Cancer Research UK & MediaCom: #nomakeupselfie
Consumer Goods
Winner: Holler for P&G Always, #LikeAGirl
Content Marketing
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
Highly commended: Guardian News & Media, Where on Earth have you been?
Customer & User Experience
Winner: RS Components: Driving conversion in a dynamic and collaborative way
Data & Digital
Winner: IBM Interactive Experience for The All England Lawn Tennis Club (AELTC), Wimbledon: The Championships, Wimbledon 2014
Winner: TripAdvisor: Motivating Our Community: Reviewer Leaderboards.
Financial services
Winner: MBNA: Digital Communications Hub
Gaming & Gambling
Winner: M2M for Paddy Power: Right Behind Gay Footballers
Innovative New Technology
Winner: Cancer Research UK: Play to cure: Genes in Space
Mobile
Winner: Arena for Domino’s Pizza: Getting our Mobile X Factor
Multichannel Marketing
Winner: iCrossing for Visit Wales: Milestone moments for Visit Wales
Highly commended: Lucozade Sport: Conditions Zone
Performance Marketing
Winner: Summit for Argos: Predicting and Profiting from the future
Retail
Winner: RAPP for Mothercare: Becoming the world’s most caring retailer
Search Marketing
Winner: BrainLabs for Alpharooms: Using Real Time Bidding For Paid Search, The First Time Ever.
Social
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
TMT (Technology, Media and Telecoms)
Winner: FusePump for Microsoft Mobile Devices: Taking Trackable Offers to Wherever Consumers Are Browsing
Travel and Leisure
Winner: Code ComputerLove for Chester Zoo: Mobile proves a roaring success for zoo
Highly commended: Cosmos Holidays and Brave Spark: Selfie Stories
Video
Winner: Holler / Leo Burnett Toronto, Chicago, London for P&G Always, #LikeAGirl
Web Optimisation
Winner: DigitasLBi for Cunard: Cunard web optimisation
Senior Digital Leader
Winner: Jon Davie, Zone
Grand Prix
Winner: M2M for Paddy Power: Right Behind Gay Footballers
Big Brands Beware
There has been lots of discussion about why big brands seem to be performing worse in pack results post-pigeon. Originally it looked like this was a byproduct of how Google was processing brand queries combined with an abundance of local spam. However …