Video Recap of Weekly Search Buzz :: December 5, 2014
This week at the Search Engine Roundtable I celebrate the 11th year anniversary of covering search. I start with my monthly Google/Webmaster recap and then move on to Penguin…
Mindshare and Google Collaborate to Create Search As Signal
Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.
AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribu…
Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
Please visit Search Engine Land for the full article.
Yahoo Sees Jump in Firefox Searches
Since replacing Google as Mozilla’s default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2.
Links Within Google Webmaster Tools Missing
There are several reports within Google Webmaster Help forums and on social media that Google Webmaster Tools link reports are coming up blank.
I am personal able to replicate this on a few verified sites I personally have access to…
Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many…
Please visit Search Engine Land for the full article.
Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches
Now that it has launched its Santa Tracker, Google’s is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days…
Please visit Search Engine Land for the full article.
2015 SEO Not A Playbook: The Half-Decade Edition
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google …
More From Google On Hidden Content Within Tabs & Expand All
There has been a lot of confusion around content within tabs or “expand all” links. We covered it two different times and I thought I embed the latest John Mueller from Google had to say on this.
It is pretty fresh…
Google Penguin Updated Again This Morning
Honestly, I am shocked that we are seeing so many fluctuations, reversals and changes to Penguin hit sites. Today, there are more changes with sites impacted by the Google Penguin algorithm. Google has NOT confirmed any of this…
Search In Pics: Google Penguin Ave, Bubble Soccer & Android Cupcakes
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bubble Soccer: Source: Google+ YouTube Double Decker Bus: Source:…
Please visit Search Engine Land for the full article.
Google AdSense Image Icons In Ad Units
I spotted a thread at WebmasterWorld where a publisher said that Google was testing showing AdSense units without the arrows. We actually saw this in action in mid-November.
But when I was testing for this…
Automated Google Maps Short Business Descriptions
Google Maps has been generating summaries of your reviews for about six-month snow but now, with the new 3-pack after dropping the carousel, those short business descriptions based on reviews are more prominent…
YouTube Ads: Getting the Content Right
Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads correctly.
5 Sessions You Shouldn’t Miss at SES London
SES London 2015 is coming up in February – what are the five sessions you absolutely shouldn’t miss while you’re there?
Friday Infographic: The Instagram Cheat Sheet: 14 Tips on how to Leverage your Presence
Instagram is becoming an interesting platform for marketers. But how to make best use of it? Here are 14 tips!
Post from Bas van den Beld
Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday
Posted by josh_bachynskiJosh Bachynski takes you inside Panda 4.1 with a tour of some of the top dos and don’ts for your website. And it’s about so much more than the standard “good content” refrain. Watch the video to learn more.
For refe…
SearchCap: Bing Ads Campaign Planner, Yahoo Firefox Surge & Local Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid sea…
How To Grow PPC Revenue Without Tanking ROI
Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady.
The post How To Grow PPC Revenue Without Tanking ROI appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…