Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
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AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the swi…
Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for pro…
Bing Ads Delivers An MCC: “Accounts Summary” Now Available For Managing Multiple Accounts
Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing’s answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between…
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Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remark…
Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…
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3 Small Paid Search Optimizations With Huge Impact
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It’s the little things that count.
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An SEM Christmas Carol: Q4 Past, Present & Yet To Come
SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?
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Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort
Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a…
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Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014
Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The tw…
Bing Ads Tests Consumer Ratings Annotations
Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service,…
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Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2…
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Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…
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RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise,…
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Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.
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Bing Ads Showing Twitter Followers In Ads
Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search results every two years since. Now, Bing Ads is testing out an integration to show the number of Twitter followe…
3rd-Party Campaign Management Platforms: A Secret To Search Ads Success
Contributor John Cosley shares data from Bing Ads that quantify the benefits of using a third-party tool to manage search ad campaigns.
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What To Do When The PPC Competition Plays Dirty
Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action.
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SPONSOR MESSAGE: Performance Marketing 2.0: Audience Targeting and Building a Database of Intent
Across the digital landscape, advertisers increasingly have the ability to understand their customers, not just by their online searches, but also by behavioral and demographic data. Audience-centric performance advertising combines the power of purcha…