Google Overhauls AdWords Editor: Version 11 Released Globally
Editor now supports more bulk editing features and enables side-by-side window viewing.
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Google Launches Custom Columns For Deeper Metric Segmentation
Advertisers can segment metrics at the campaign and ad group levels.
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Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two or three digital devices.
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The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
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Insights Into PPC Traffic From “Sofa Sunday” In The UK
You’ve heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend.
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AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribu…
How To Grow PPC Revenue Without Tanking ROI
Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady.
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Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging…
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Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…
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6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask)
Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt Lawson of Google provides answers.
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3 Things You Can Do To Push Through Your PPC Plateau
Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you…
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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)
Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists. Well, this round-up of 2014’s best paid search articles…
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Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…
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Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured…
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3 Key Display Advertising Themes For Search Marketers
Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players in the display ecosystem. It’s…
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3 Proven Ways To Write Ads That Deliver More Conversions
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact.
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Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Google says that shopping searches from smartphones have increased 3.5 times compared to last year and that Google Shopping is already sending more mobile traffic to retailer sites than it did during the first week of December last year. To capitalize …
Google Keyword Planner Now Shows Conversion Estimates
Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated…
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Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More
Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges….
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Google Shopping Merchant Promotions Roll Out To More Countries
Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their…
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