Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
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AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
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Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
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What Kobe Bryant can teach you about succeeding with AdWords
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
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Maximizing your mobile impact
Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.
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Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.
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How to help your sales team close more paid search leads
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.
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Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
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Is your brand prepared for voice search? 3 steps to get the conversation started
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
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Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fixed errors, add custom labels and more right in Merchant Center.
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Searching for searchers: Audiences are the new keywords
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
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Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
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In new test for Google text ads, headlines are expanded without sacrificing ad copy
With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.
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Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
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Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
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Google testing purple “Ad” label in Maps
The ad label matches the advertiser’s pin on the map.
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Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists.
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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.
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Better in-store attribution is here
Closing the online-offline attribution app is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.
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Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
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