Google testing ratings percentage instead of yellow ratings stars in text ads
Attention-grabbing yellow is replaced with a light gray font.
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3 common mistakes made in do-it-yourself PPC
Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
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7 lessons to jump-start your digital marketing in Asia
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.
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Using automation to execute PPC strategy
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.
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Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
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Do you really know how much you’re bidding?
Columnist Frederick Vallaeys shares a handy AdWords script that generates a spreadsheet of your base bids with the actual min and max possible values based on your various bid modifiers.
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The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
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Machine learning for large-scale SEM accounts
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
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Google says Dynamic Search Ad targeting will soon get better
Query matching set to improve over several months.
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
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Leverage the power of IBM Watson in your AdWords campaigns
Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages.
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New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
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Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
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SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.
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Chinese government cracks down on search ads and “banned content”
New rules to protect public but tighten government control over search results.
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Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.
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Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.
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The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
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What’s the best attribution model For PPC?
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
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