The dust has settled on AdWords expanded text ads. What now?
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
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Why it’s time to re-evaluate your AdWords account structure
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
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Account-level sitelink extensions coming to AdWords
The new feature is currently rolling out.
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Google debuts a brand new look for Merchant Center
A much needed face lift also includes some new features.
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The SEM automation primer
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
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Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather reviews.
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Spell-check your new expanded text ads with this AdWords script
Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
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3 things every PPC beginner needs to try
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you!
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Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
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Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….
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The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
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Aligning collateral and micro-conversions with the buying cycle
Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales….
Business names start showing in AdWords Call Only ads
Branding in the headlines should please advertisers.
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Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
Track conversion, spend or CPA performance for a set of campaigns.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
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Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software.
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SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper.
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Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
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Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search.
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