Google is showing multiple ad extension types in a single swipeable carousel
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
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How to use psychological principles to improve ad copy
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.
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7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.
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Google Data Studio beefs up AdWords MCC integration
A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting.
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Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
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Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
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AdWords Converted Clicks sunsets for good in March
The old metric will vanish completely as Conversions measurement fully takes over.
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Bing Ads rolling out list exclusions for retargeting ads
Audience exclusions will be available in all markets.
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84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search
Both advertisers opted to drive users to their own sites instead of YouTube.
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When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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Methbot, fake news and five other reasons SEM/SEO interest will surge
Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry.
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The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world
Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn’t think so, and she suggests search marketers create campaigns that leverage the strengths and acknowledge the contributions of each device.
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Refreshing competitive search strategies in 2017
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.
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New AdWords interface alpha is rolling out to more advertisers
As Google continues to build out the new UI, more advertisers are getting access.
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Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
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AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
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The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
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Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
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Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.
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