Here’s how Google’s own ads impact bids & pricing in AdWords auctions

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.

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When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.

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The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world

Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn’t think so, and she suggests search marketers create campaigns that leverage the strengths and acknowledge the contributions of each device.

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Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results

The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.

The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

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Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged.

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