Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…
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Learn 3 proven methods for winning additional PPC budget from your clients
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.
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LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
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The AdWords 2017 roadmap is loaded with artificial intelligence
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
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Grow Customer Lifetime Value with People-Based Search Marketing
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…
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Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
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Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…
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Google adds Maximize Conversions automated bid strategy in AdWords
The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal.
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Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
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How to compare paid search and organic search without sounding foolish
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.
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New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
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Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time…
Spotted: AdWords reporting dashboards that can be scheduled & shared
Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.
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The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
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AdWords gets Google Optimize & Google Surveys 360 integrations
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
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New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…
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Google will automatically convert display ads to AMP, test AMP landing pages for Search
Company says AMP ads can load up to 5 seconds faster than standard display ads.
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Google is extending in-market audience targeting to Search campaigns
Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.
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Bing Remarketing: The best-kept marketing secret
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
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Now you can schedule offline conversion imports in AdWords
Imports from files can be scheduled daily or weekly.
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