Category: Search Engine Watch

Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.

Taking some inspiration from Google, Yahoo’s search results have gotten a makeover. Yahoo unveiled its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.

For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed.

Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and advanced tactics for search remarketing that can cut wasted spend and take advantage of brand familiarity.

In today’s social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on the social media soapbox? Here are five ways.

Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you’ll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code.

Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm’s UK industry retailer leader, John Gillan, is pushing to bring the service to the UK.

Google has told the world that it will not approve any facial recognition software for Glass until it’s had time to have a good think about it. Officially, Google says it “won’t be approving any facial recognition Glassware at this time.”

Google moved swiftly to get rid of the first pornographic app created for Google Glass. This was followed by a quick tweak to its Glass Platform Developer Polices to ensure that no more porn makes its way onto its augmented reality spectacles.

A new analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. These types of images get the most pins, repins and likes.

Four groups of Canadian marketing professionals are set to converge at SES Toronto for a collaborative get-together with SES attendees, speakers, and exhibitors. Before we get there, the group organizers discuss the dynamic digital landscape.

Are algorithmic updates created solely to force webmasters to buy ads and increase Google’s bottom line? While it’s no conspiracy that Google wants to make profits, Google’s Matt Cutts says updates are only designed to improve the user experience.

Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all over the place; they will be contributors who contribute amazing content that is relevant.

A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5 steps you can implement to avoid this, and create a website that both your customers and search engines will love.

Want to make your website’s listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person markup – both offer huge opportunities and are really easy to implement.

Although Twitter hasn’t confirmed the feature, those said to have knowledge of the matter say it’s coming soon. With all of Twitter’s advertising options and other engaging features rolling out, it seems retargeting could be a logical next step.

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network.

Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate.

Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.

Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here’s how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.