Category: Search Engine Watch

Rather than optimizing in a vacuum and giving all the credit to the last click, you should start incorporating some form of attribution modeling into your daily routine. Here’s how attribution modeling can help you work smarter and more effectively.

Today’s Google Doodle takes visitors on an animated journey through Sendak’s alternate storybook worlds, and ends with a gathering of the creatures from his tales. But the celebrated children’s book author and illustrator wasn’t always well received.

An Attorney General claims Google is making it too easy to find sites that sell drugs without a prescription. Meanwhile the Digital Citizens Alliance released reports of Google profiting from ads on content focused on illegal topics in YouTube.

The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs.

Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over the next six months, Facebook will reduce its ad units from 27 to less than half of that number.

When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance.

Looking to measure your Pinterest ROI? Here’s an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy.

A keyword’s value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through steady improvement, you can achieve market domination in one, and then an entire family, of keywords.

The Disavow Links Tool used alone isn’t an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here’s how to correctly use the tool.

Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website.

We all want our website to be user friendly. But you don’t get there without constant analysis and optimization. Here’s how the Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user.

In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.

Amazon’s new sign-in service, Login with Amazon could be a foot in the door for online retailers to Amazon’s significant shopper base of more than 200 million active customers, and those potential purchases. But will shoppers buy-in?

The U.S. National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S. carriers and service providers. Companies deny giving the government direct access to their servers.

AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It’s beta, and is officially called the image extensions beta.

A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance.

Pinterest has introduced a ton of new functionality this year, beginning with its new look in March. Now Pinterest has a new search feature allowing users to find their own pins by keyword. Discover how it works and what could be better about it.

Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like yours would get such a request. Here’s why webmasters and business owners send link removal emails, and how to respond.

Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here’s how you can show decision-makers that social is a key investment for the growth of their organization.

No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand’s long-term popularity.