Category: Search Engine Watch

A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here’s the rest of the story.

Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.

Your goal: to ensure you’re getting the most from your SERP display and keyword targeting. Here’s how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings.

Establishing an effective prioritization model is fairly simple, and doesn’t have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model.

Unruly reports the two most popular video ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter, and blogs because they didn’t try to make people laugh. Find out why people share, plus the best day to release a new campaign.

The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews, goals, ecommerce transactions, ecommerce revenue, plus comparison data between two time periods.

There’s a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who’s the right expert to listen to, it’s a more complicated process than it may seem.

Google is reportedly paying browser extension Adblock Plus (and their parent company Eyeo) in order to ensure that their ads are displayed to those who are using the extension, by being included on their “whitelist” of allowable online advertising.

Last month, we heard Twitter might be offering retargeting. This month, Twitter announced it is experimenting with the feature for U.S. users. The company said it made it simple to opt out, and reinforced the fact that it complies with Do Not Track.

While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In fact, Google ranks fifth of all the search engines in China, and held just 3 percent of search market share in June.

Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying now, right? Wrong! Link building is getting harder, but it’s still alive and kicking, and here’s why.

A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected in real time; all the more reason to give your marketing plan a mobile PR makeover with these quick and easy tips.

Google Analytics provides a helpful report called New vs Returning. This post will explain all about what this data is, when to use it and how to get the most from it. With this data you can start to understand your users a whole lot better!

Google appears unmoved by the threat of a potential fine of £500,000 from the Information Commissioner’s Office after it was told that it needs to update its privacy policies. The data watchdog says Google’s policies aren’t in line with UK law.

Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search, which allows users to search for things across the Web, devices, apps and the cloud.

Nearly six months after introducing Graph Search as a more natural, real-time search capability for social media, Facebook is taking the training wheels off and releasing the feature to all English-speaking users in the U.S. over the coming weeks.

Speaking at a digital marketing conference is a great way to build your name, forge new relationships, and advance your career. Here are some top tips to keep in mind to help your speaking proposal submission stand out from the crowd.

UFO enthusiasts will love today’s Google Doodle, which celebrates the 66th anniversary of the Roswell UFO incident. You need to help the alien retrieve his crashed UFO pieces in order to escape Earth. Here’s a walkthrough to ensure victory.

While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here’s a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn’t the only game in town. Next up, you’ll want to monopolize your brand real estate on Page 1 of Bing. Here’s how to do it.