Category: Search Engine Watch

According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well as the use of other Google products for nonprofits.

The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here’s a recap of the state of local search, the key players, and how to chart your way forward in this complex area.

As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing exponentially. Here are seven things every agency should consider to ensure future success.

If you haven’t yet, check out Bing Places for Business to quickly claim, edit, and control your local listing while also making it pop and making it social. Is Bing Places for Business a better tool than Google+ Local?

The UK Information Commissioner’s Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street View operations within 35 days, but did not find enough evidence against Google to levy a fine.

A front-end framework is a great approach to rapidly deploying a responsive design website. If you decide to use a framework, ensure you have a plan in place. Here are five pitfalls to consider before pushing the framework approach.

Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or the southern part, where you’re cozying up with layers, today’s Google Doodle by guest artist Christoph Niemann has something for everyone.

Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google.

The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it is simply a perplexing addition in the midst of Google AdWords’ massive upheaval with enhanced campaigns.

Without clear strategies internally, it’s really hard for any brand to know what’s actually working across all areas of paid, earned, and owned media. Here’s how to intertwine paid, owned and earned media to create an integrated marketing approach.

With Bing Boards, which resembles a sort of inline image slide show, Bing is experimenting with putting Pinterest-like boutique content front-and-center in search results, or at least complementing them from a sidebar next to search results.

Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a “news feed for your neighborhood”, collating Twitter and Facebook posts from local businesses into a stream of local events and offers.

Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features, including 13 new visual filters exclusively to video.

Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers to be specific about what text they would like to appear on their enhanced advertisements.

Google has updated their rankings help article to state that you can improve your rankings by “creating high-quality sites.” Google previously said the key to higher rankings was “increasing the number of high-quality sites” linking to your site.

Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results “without clicking through multiple tiny blue links.”

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here’s how you can leverage data sources today.

In SEO, like sports, there will be wins and losses, stagnation and growth. If you’ve had success with bad SEO practices, then you’ve been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.

Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm’s co-founders engineered the stock split to keep control of the firm.