Category: Search Engine Watch

If you’re going to work hard to increase your site’s visibility, make sure it’s worth sharing. It doesn’t make any sense to dump time, energy, money, and general resources into it if the site’s underdeveloped, lacks content, or is simply outdated.

It’s time to stop whining and start winning! If you haven’t migrated already, or you have migrated but aren’t doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible.

Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.

Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses.

The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.

We’ve all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.

A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here’s how to run the report, what data is available, how to use the report, and what Google should improve.

How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe.

Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content.

Google and other search engines don’t have to delete sensitive personal information from their indexes because they aren’t subject to privacy requirements under existing European data protection law, according to one advocate general.

A Google Doodle today honors a historical figure in global architecture, Antoni Gaudí. Many of his structures are revered as some of the most important in architecture, and one in particular continued to be worked on long after his death.

Find out how Google is celebrating gay pride month and the many ways it supports its LGBT employees in the workplace. Plus, how Google products like Google+ Hangouts have become a part of the movement in a very unique way.

One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it has dropped support for the tilde, which would also include synonyms for a keyword in the search results.

Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year.

There’s so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.

Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns.

You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here’s a process for picking and prioritizing linkable asset development.

Within 8 hours of launching Video on Instagram, more than a year’s worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data.

Iit’s unlikely the FTC will conclude that Google’s Waze buyout will significant harm other mapping services such as Bing Maps and Tomtom. But the FTC will consider whether Google is buying Waze to eliminate a potential future competitor.

According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well as the use of other Google products for nonprofits.