Category: Search Engine Watch

Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a thank you message to its fans, and points users to alternatives like Feedly. Digg and AOL have also launched RSS readers.

The search marketing industry lost one of its brilliant minds last week when Warren “Ted” Ulle, but better known throughout the industry by his nickname “tedster”, passed away. Ted was a long time administrator at WebmasterWorld.

There is a clear disconnect between the kind of content brands create versus what users actually consume. Here’s how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.

How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge.

Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here’s a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.

Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control where ads show, so they aren’t featured on pages or groups that may compromise a brand’s image.

While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade.

Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed.

Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available. Instead, Google is steering users to their new Keyword Planner, which launched earlier this year.

The need for true content differentiation is increasing rapidly. People don’t need millions of different sources providing the same answers. Don’t fall victim to “sameness.” Do something special! Here are some ways to assess your content.

A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here’s why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators.

Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.

Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?

Timing is crucial for popular topics with a predictable life cycle, and will make your link building efforts much more effective. Here’s how to tune your content to attract links during all the separate phases of the life cycle of your products.

SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring system, usability, and outreach are four ways B2B SEO professionals can better impact content marketing initiatives.

Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. Follow these step-by-step instructions to set up your business with Bing Places.

Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the new carousel that was recently launched. Find out where people clicked and why.

Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and contests, but the data suggests these fans are not worth as much to a brand in the long run.

When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review – 60 percent read between two and six online reviews to help form an opinion, according to a new BrightLocal survey.

If you’ve had problems integrating your Google AdWords and Google Analytics accounts together, you’re in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.