Category: Search Engine Watch

While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here’s a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn’t the only game in town. Next up, you’ll want to monopolize your brand real estate on Page 1 of Bing. Here’s how to do it.

A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why they should stay. Here’s a primer on constructing three headlines types corresponding to three different prospect levels of awareness.

Done correctly, guest posting will generate great content, get social shares, drive traffic, attract links, and improve search rankings. This guide is designed to take you through the steps of a guest blogging campaign done the right way.

AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change.

George Zimmer didn’t have Google authorship, but he was the face of Men’s Wearhouse. What happens if you implement authorship, making individuals brand messengers, and those individuals leave? Here are a few scenarios, and how brands should prepare.

New feature requests that seem simple to others can add layers of complexity to your team’s workload. Before hitting the “easy button”, first make sure you’re prioritizing based on the goals of the site, the brand and the effort required to do so.

Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining.

Some tweets are now displaying a list of curated links to articles that have embedded the tweet within them. It adds an interesting twist to discovering more about a topic and finding more content from a particular publisher.

While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year’s celebration. Yahoo’s users want to party, while Bing uncovered some depressing search trends.

It’s Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for 237 years. Today’s Google Doodle once again marks the 4th of July, as Google has done every year since 2000.

YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos.

The previous thumbnail images, which were fairly small, have been replaced by a significantly larger image that takes up far more on-page real estate in the search results. Also, Google has replaced links to Google News results with direct links.

There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine.

Bing has added another feature to Image Search. There is a new menu choice at the end of image search simply labeled “License.” With it, you can filter your image search results to limit them to images that contain a Creative Commons license.

There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here’s a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering.

It isn’t enough to incorporate video into your brand. You don’t want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further.

Marrying online and offline marketing initiatives is a daunting challenge. If you’re looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios.

How many times you are searched for in Bing can now influence your Klout Score if you enable the new feature in Klout. While this feature could be useful for brands, the jury is still out on how good it is for the average user.

Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep links that the Bing algorithm has automatically generated and selected to appear under the main search result for a website.