Category: Search Engine Watch

For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.

One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the form of an even more dramatic traffic drop. Is this possible, or could there be another “smoking gun”?

Pinterest has always been the place for users to pin a visual wishlist. Now, Pinterest is turning into a true e-commerce player. The social network has added a new feature that alerts users when prices on pinned items drop.

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here’s an overview of mobile SEO basics and the big engines.

While real-time reporting has made it easy to make adjustments to campaigns on-the-fly, it still requires human interaction to monitor and observe what’s going on. With the real-time API, code can now be written to automate that kind of checking.

Facebook announced embedded posts yesterday, allowing users to embed public status updates across the web. Embedded posts looks fairly simple, but will install the Facebook SDK for JavaScript code on the page when embedding status updates.

When you click on the Google reviews link for a business listing in the search results page, a new overlay featuring those reviews will launch. Separately, Google has launched City Experts, a new program that incentivizes reviews on Google Maps.

Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you’re using a ccTLD with the intent to be something different from how it is generally used.

Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel’s performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience.

American astronomer Maria Mitchell is celebrated in today’s Google Doodle. Born 195 years ago, she discovered a new comet in 1847, which later became known as Miss Mitchell’s Comet. The Doodle depicts Mitchell the night she discovered the new comet.

We all have our own definition of “pure spam”, but what’s more important is understanding what Google means by it. Here’s a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as “pure spam”.

Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s needed for your search engine friendly results to take flight.

Google Spreadsheets is a simple spreadsheet that’s well integrated into the Merchant Center. Here’s how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords.

Google search trends in Q2 show an increased interest in higher education, with searches for specific universities on the rise with an emphasis on online programs. Here’s what the education trends mean for marketers in PPC, mobile, and local.

Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they’ll get high WiFi speeds – up to 10x that of current speeds, according to Google.

Microsoft has submitted 17,142 takedown requests to Google in the past two years, equating to around 165 each week. Since July 2011, Microsoft has asked for nearly 14 million URLs to be removed from search results for copyright infringement.

Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps for mobile app instead. Fewer than 0. 75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June.

If you’ve been negatively impacted by an algorithmic update, it’s easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.

Broken link building can play a valuable part in most people’s link building strategies, but is an underused white hat strategy. Here’s why broken link building is so attractive, outreach tips, and some tips for doing it at scale.

As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here’s where can you integrate PR and social media to increase mentions, awareness, and overall brand kickass-ness.