The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times.
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Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money
Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Yet coupon sites can interfere with this delicious combo.
B2C site owners should consider solutions that:
- Allow for less friction
- Allow for more control of the brand and shopping experience
- Increase the likelihood of brand loyalty
What are Coupon Sites?
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Nine tips to increase the average order value (AOV) of your ecommerce store
Know what average order value (AOV) is through a simple formula. Tips to increase the AOV of your own ecommerce store and eventually earn more revenue.
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Ecommerce marketing this Independence Day will be tricky: Four must dos
Evelyn Johnson discusses how businesses need to stay sensitive to peoples’ sentiments as they try to drive their ecommerce marketing campaigns home.
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Five quick ways to speed up your ecommerce conversions
75% of people do not return to abandoned carts. Fortunately, there are techniques to reduce cart abandonment and increase ecommerce conversion rates.
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What You Need to Know About the New Facebook Shops
This post was written by: Jenny Stiles & Michael Sherrod.
Facebook Introduces New Shop Pages
Recently Facebook announced that it was releasing Facebook Shops which allows businesses to sell products to people right on Facebook.
This initiative is meant to help small businesses reach their consumers through an easy-to-build website platform.…
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Ecommerce and SEO: Past, present, and post COVID-19
Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.
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Six ways AI is revolutionizing ecommerce
Global revenue from AI will reach $36 billion by 2025. A lot of that’s because of the contribution of AI in empowering ecommerce including UX.
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10 Ways SEO will lead companies through COVID-19 business recovery
BrightEdge’s founder and CEO, Jim Yu shares how to use SEO to protect, pivot, and prepare for post-pandemic success.
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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PDPs) as a result of the COIVD-19 pandemic.
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Gain visibility with Google’s unified mobile search
Productsup’s Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.
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Faster pages, stronger sales: Optimizing ecommerce site speeds
For online retailers, the abandoned site/cart problem has many factors. Smart ways to optimize the speed of your ecommerce site and prevent cart abandonment
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Eight game-changing website conversion tips to implement
Research says, 92% of your website visitors don’t have any intentions to buy. Discover the eight differentiator factors that will drive website conversion.
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Guide to get started with your ecommerce business
COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.
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How to Analyze Enhanced Ecommerce Data in Google Analytics
This post was written by Lindsay Stecklein & Darren Douglas.
You did it. Your site is tagged for Enhanced Ecommerce. You’ve turned on Enhanced Ecommerce in your Google Analytics view. Even better: you trust your data!
Congratulations, you’ve made it to the fun part – analyzing the Enhanced Ecommerce and understanding your customers’ buying behaviors.…
The post How to Analyze Enhanced Ecommerce Data in Google Analytics appeared first on Seer Interactive.
How to identify and address the four biggest digital growth challenges
Dig into four areas that often uncover digital growth blockers and explain how to assess the opportunities that overcoming them would present.
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Marketing on Amazon in 2020 [Report]
Anders Hjorth and Dan Saunders have compiled a detailed research report about marketing on Amazon, full of insightful data and actionable tactics.
Post from Barry Adams
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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How to uncover digital growth opportunities for SMBs in 2020
We talk about the alignment of goals and tests to get your SMBs on the right path for 2020 growth of B2Bs, B2Cs, and ecommerce.
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The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
Post from Wolfgang Digital