SMX West: Solving SEO Issues in Google’s Post-Update World

Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West …

39 questions with Google at SMX West

Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.

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Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.

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Google thaws (a little) on defamation cases

Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.

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Advice for AMP-curious publishers

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.

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Did Google’s Fred update hit low-value content sites that focus on revenue, not users?

Google won’t comment about the “Fred update,” but based on our own analysis, many affected sites saw up to a 90% drop in traffic.

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