The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get fo…
Bing Really Doesn’t Want You To Search Google
Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, “In blind tests, people preferred Bing to Google for the web’s top searches. See for yourself.” Here is a…
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Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages
Those internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is…
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Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results….
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Google App Indexing: Google Can Index & Link To Content In Your Android App
Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This en…
Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations. These are not independent, small businesses. SIM Partners…
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Google Serves Up Some Halloween Fun
A new post from www.davidnaylor.co.uk. BAZINGA!
New AdWords Ad Ranking Formula: What Does It Mean?
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, …
How To Achieve ROI From Your B2B Content Strategy In 60 Days
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in t…
Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs
Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowled…
AdWords Segments for Increased Performance
Put data in perspective. AdWords Segments for Increased Performance
Post from Haukur Jarl on State of Digital
AdWords Segments for Increased Performance
Google Changes AdWords Campaign ‘Limited By Budget’ Estimator
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. New graph when you click a “Limited by budget” message in Google AdWords. @victorpan…
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Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them
Google is working hard to improve search, and it’s doing such a great job that the general public doesn’t seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to…
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FAQ: All About The Banner Ad Test In Google’s Search Results
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including product listing ads and image extensions, the introductio…
The New SEO — It’s About People, Intent, & Meaning
There are two ways to try and understand the future. One is to gaze into the misty depths of a magic crystal ball and guess what might happen. The other is to view facts from a coldly logical standpoint and draw verifiable conclusions from them. To mak…
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil. On Twitter yesterday Matt asked if…
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Google Testing Huge Top Banner Ads For Branded Navigation Queries
Google has confirmed that they are testing incredibly large banner ad for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a…
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Google+ Discontinuing Saved Search, Asks You To Bookmark Searches Instead
Google is quietly disabling the saved searches feature within Google+. For example, I have saved searches in Google+ for pictures that match the term [google] but now when you access it via the Google+ Circles drop down menu, Google returns a notice th…
Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…
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The Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting…
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