How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
The…
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.
The post The rise of personal assistants and …
Friday Talk: How Google Works – Ranking Engineer’s Perspective
At SMX West Google’s Paul Haahr talked about how Google works, from a ranking engineer’s perspective. Full video here.
Post from Bas van den Beld
AdGooroo releases travel and retail keyword results after Google’s right rail ad change
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeare…
From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine…
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
Google launches its giant mobile search ads for auto makers in the US
Ads for nearby dealers are also now available in mobile search in the US.
The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Okay, now Google’s Artificial Intelligence Division is just showing off
One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they just might answer back.
The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
The post The real impact of Google’s new paid search ad layout on organic search appeared first on…
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Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords is beginning to show it’s age.
Google is completely redesigning AdWords: Offers first peek
The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use.
The post Google is completely redesigning AdWords: Offers first peek appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords now applies recommended bids to new DSA categories automatically
The feature is designed to help managers set up a lot of dynamic search ad categories quickly.
The post AdWords now applies recommended bids to new DSA categories automatically appeared first on Search Engine Land.
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Dear SEOs: Please stop spamming Google Maps!
Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
The post Dear SEOs: Please stop spamming Google Maps! appeared first on Search Engine Land.
Plea…
Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search?
Google reveals its three most important ranking signals
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well.
AdWords Search Exam gets an update: What you’ll need to know
The Google Partners exam now includes questions on the latest product features and search trends.
The post AdWords Search Exam gets an update: What you’ll need to know appeared first on Search Engine Land.
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New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.
The post New benchmarks: Google AdWords cost per acquisition across 20 industries [study] appeared…
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more tests and more features.