Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US.
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.
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FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
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What will Google’s Accelerated Mobile Pages (AMP) mean for marketers?
Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.”
App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.
The post App Indexing & The New Frontier Of SEO:…
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Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.
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Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.
Weekly SEO recap: speed it up!
This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP […]
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments
Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible.
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Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.
A Primer On Automating AdWords With Structured Data
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
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Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year.
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appear…
A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.
The post A Layman’s Visual Guide To Google’s Knowledge Graph Search API appeared first on Search Engine Land.
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Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
The post Retailers: GTINs Required By May 16 For Google Product Listing Ads appeared first on Search Engine Land.
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Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
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The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
The post The Local Data Ecosystem Just Got A Little More Eco-Friendly appeared first on Search Engi…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?