RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before.
Expanded Text Ads: Are they living up to the hype?
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
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The complete beginner’s guide to Schema.org markup
Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is … read more
AdWords managed accounts get a roll-up of individual account notifications
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
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Google rolling out price extensions for mobile text ads
The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile.
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Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
The post Case study: 33% of local search busine…
Mobile brand CPCs on Google are climbing, finds Merkle
Increases started at the end of June and have only affected smartphone CPCs.
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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
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Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to…
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
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How a dedicated IP address and SSL certificate affects your search engine rankings
To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors.
Google to roll out updates and new formats for mobile shopping and travel planning
Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year.
Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
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Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
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Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
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How to find copyright free images with Google Image Search and other resources
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.
Google testing ratings percentage instead of yellow ratings stars in text ads
Attention-grabbing yellow is replaced with a light gray font.
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3 common mistakes made in do-it-yourself PPC
Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
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What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
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Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.