How advertisers should repond to fewer ads showing on Google
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
The post How advertisers should repond to fewer ads showing on Google ap…
What your teacher didn’t tell you about optimizing site speed
Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.
The post What your teacher didn’t tell you about optimizing site speed appeared first on Search Engine Land.
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Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
The post Google unveils Google Analytics 360 Suite with a new DMP, landing page testing …
Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.
The post Google launches Trial Run Ads for apps in search results to let users play before installing appeared first on Search Engine Land.
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Google Posts are going to kill (at) local SEO
Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?
The post Google Posts are going to kill (at) local SEO appeared first on Search Engine Land.
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Rob Kerry on the future of search: 2016 and beyond
At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond.
Google issues guidelines on bloggers and links for freebies
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on … read more
Why Does Google Still Use DMOZ As a Source?
@localseoguide I have absolutely no clue — Gary Illyes (@methode) March 11, 2016 Check out the description snippet in this query for Examiner.com, which is a fairly large news site that has been around for years: Perhaps at some point, maybe a decade ago, Examiner.com was owned by The Journal Newspapers. It’s not now. Check […]
The post Why Does Google Still Use DMOZ As a Source? appeared first on Local SEO Guide.
Seven of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Friday Infographic: Google Changes: The Old Days vs The New Days
It used to be simple, optimising your SEO for Google. These days, you need to take into account many different things. The changes are brought together in this infographic.
Post from Bas van den Beld
Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts to Slack instead.
The post Send AdWords alerts directly to Slack with this AdWords script library appeared…
The terrifying connection between malware, Google Search Console and AdWords
in the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations.
The post The terrifying connection between …
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.
The post Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Calculating the value of organic traffic
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.
The post Calculating the value of organic traffic appeared first on Search Engine Land.
Please visit Search E…
Reverse-engineering AdWords Quality Score factors
Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score.
The post Reve…
App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
The post App marketers can now upload customer IDs to AdWords for targeting on Google Display Network appeared first on Search Engine L…
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is “how are these changes are going to affect paid and organic search?”
Google’s Candidate Cards Being Tested For Businesses?
A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google’s search results.
The post Google’s Candidate Cards Being Tested For Businesses? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.