Google Showing Related Category Carousels for Local Brand Queries
Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of Local”). For example, here’s what I get for “best buy pleasanton”: […]
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3 mysterious and scary ways AdWords budget creep can happen to you
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.
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How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
The post How mobile has changed the…
Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
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Guide to Google ranking signals – Part 5: duplicate content and syndication
This week we continue diving into on-page content factors, with duplicate content and syndication.
What’s new and cool at Google from SMX East 2016
At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
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Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
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Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
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Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
The post The myth of the duplicate content penalty appeared first on Search Engine Land.
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Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
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The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
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How to implement mobile-specific ad copy for AdWords expanded text ads
If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it.
The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land.
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What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
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Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
If Your Store Locator Sucks Don’t Be Surprised If You Got Hammered By Possum
Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]
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More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
How do you deal with local SEO KPIs that don’t pass the smell test?
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.
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Why Google celebrates its 18th birthday, not on its birthday
On Google’s homepage today, Google is celebrating their own birthday. But it’s not really their birthday! Find out why.
Post from Bas van den Beld
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
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